Signals Don’t Close Deals.
Context Does.
We deliver context-rich engagement data to SDRs with next-best-action logic—so outreach is informed, multi-threaded, and stage-aware.
The Revenue Handshake
Activation Path: 6sense + CRM
We operationalize 6sense intent segments by preserving the evidence trail. Instead of a generic alert, Sales sees exactly which personas engaged with which technical proof points.
- 01 Map 6sense Surge topics to Sales-ready themes
- 02 Compile Evidence Timeline (Touches + Assets)
- 03 Append Next-Best-Action guidance to the Lead/Account
- 04 Trigger High-Intensity Sequence upon MVC detection
What Sales Sees (CRM View)
The Flat Record Problem
Most handoffs compress rich buying signals into a flat CRM record. SDRs lose context, revert to generic outreach, and waste the advantage media created.
A handoff where Sales sees role coverage, signal recency, narrative stage, and recommended action directly inside the CRM.
AFTER: "Champion + EB engaged (14d)" → targeted multi-thread sprint
Sales Alignment Protocols
Engagement Thresholds
Define minimum engagement criteria required to route to Sales.
View Protocol →Evidence Trails
Attach structured reasoning for why an account is in motion.
View Protocol →Next-Best Action Logic
Map readiness signals to outreach plays and role-specific scripts.
View Protocol →SDR Sprint Architecture
Focused multi-thread sprints triggered by high-intent events.
View Protocol →