PMOS_LAYER_01 // THE GOVERNANCE LAYERTarget Accounts Without Governance
Target Accounts Without Governance
Become Waste at Scale.
We unify CRM, identity resolution, and intent into a governed activation model—ensuring spend only lands on validated target accounts.
How Intelligence Works in Your Environment
Execution Path: 6sense + DSP
We operationalize your 6sense segments by fixing match-rate drift and ensuring identity resolution survives the handoff to programmatic platforms.
- 01 Map 6sense Account ID to Canonical CRM ID
- 02 Translate dynamic segments into static DSP manifests
- 03 Enforce exclusion logic (Customers/Vendors) at the DSP gate
- 04 Write back Match Rate analytics into the CRM cockpit
Governance View (CRM/DSP)
6S_MATCH_STATUSVerified (92%)
OS_TIERTier 1 (High Fit)
SUPPRESSION_TAGActive_Prospect
LAST_MANIFEST_SYNC2 hours ago
The Targeting Gap
Media spend leaks when platforms disagree on account definitions. We establish a "Field Contract" to stop Identity Drift.
Definition: Activation-Ready Account
Identity resolution + tiering + exclusions are governed and stable across all platforms.
BEFORE: 50 champion clicks → “engaged”
AFTER: Governed Tier 1 Manifest → pipeline-ready activation
AFTER: Governed Tier 1 Manifest → pipeline-ready activation
// ACCOUNT_MATCH_DIAGNOSTIC
Match RateLow ⛔
DuplicatesHigh ⛔
SuppressionMissing ⚠️
TieringUnstable ⚠️
Forensic Account Alignment
INTEL_PROTOCOL_01
Account Model + Field Contract
The governed schema that defines target account truth.
View Protocol →INTEL_PROTOCOL_02
Identity Resolution Rules
Merge/split logic that prevents platform audience duplication.
View Protocol →INTEL_PROTOCOL_03
Suppression + Exclusion Schema
Rules that stop spend leakage (customers, vendors, non-ICP).
View Protocol →INTEL_PROTOCOL_04
Tiering + Cohort Manifest
Tier 1–3 cohorts mapped to spend intensity and sequencing.
View Protocol →