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Signal Calibration Engine™
Weight intent by reliability, recency, and buying stage—so activation is decision-grade. Not all intent is equal; we calibrate for decision-stage precision.
Stop Chasing Noise
Most intent data is broad and noisy. We apply a rigorous calibration layer that weights signals by source reliability and recency decay. This ensures your media budget targets accounts in an active evaluation window rather than generic research.
Artifacts We Ship
- Intent Reliability Weighting Model
- Recency Decay & Cooldown Schema
- Fit-to-Signal Prioritization Matrix
- Account Readiness Dashboard Spec
Decision-Grade KPIs
>40%
Signal-to-Opp Conv
<10%
False Positive Rate
14 Days
Avg. Stage Velocity