Revenue Systems
Require Governance.
We establish SLAs, decision logs, and performance standards between Marketing and Sales so Paid Media OS™ operates like infrastructure—not a campaign.
Institutionalizing Performance
Governance Path: Marketing/Sales SLA
We codify the handoff between media signals and SDR action. This protocol defines exactly what 'Ready' looks like and enforces a 4-hour follow-up window on context-rich activation payloads.
- 01 Define Signal-to-Task Routing thresholds
- 02 Establish Sales follow-up SLAs (e.g., <4 hours)
- 03 Track 'Signal Adoption' rates by Sales team
- 04 Enforce multi-thread outreach requirements
Governance Status View
Alignment Is Not Agreement
Marketing and Sales often agree on goals but not definitions. Without shared stage criteria and routing logic, performance erodes and strategy drifts.
A system that aligns targeting, sequencing, activation, measurement, and budget decisions under a single set of shared definitions.
AFTER: Shared SLAs + shared KPIs → synchronized execution
Governance Protocols
Stage Definition Contract
Shared documentation of lifecycle stages across systems to prevent measurement drift.
View Protocol →Marketing/Sales SLA Model
Formalize readiness thresholds and follow-up timing for media-influenced accounts.
View Protocol →Monthly Velocity Review
Executive cadence for reviewing account acceleration, incremental lift, and yield.
View Protocol →Decision Log Infrastructure
Structured archive of capital reallocations and strategic logic shifts for the board.
View Protocol →