Clicks Don’t Matter.
Stage Movement Does.
We measure how media influences stage progression, opportunity creation, and deal acceleration—optimization tied to revenue motion.
Proving Acceleration
Measurement Path: OS Cohort Velocity
The core OS standard. We track cohorts of accounts activated by the system and measure the delta in stage duration compared to your historical 12-month baseline.
- 01 Establish Stage-Specific Duration Baselines
- 02 Tag accounts by OS Activation Date
- 03 Measure 'Time-to-Stage-Change' for exposed vs control
- 04 Calculate Velocity Acceleration % and yield index
Velocity Output View
The Attribution Illusion
Traditional attribution over-credits channels and under-explains acceleration. We focus on velocity—because movement correlates with revenue.
An account where stage progression exceeds historical baseline within a defined window post-activation.
AFTER: Stage 1→2 compressed from 45d to 18d
Velocity Analytics Framework
Stage Baseline Modeling
Define historical duration averages per stage before media influence.
View Protocol →Cohort Exposure Design
Group accounts by activation timing and vertical segment.
View Protocol →Acceleration Reporting
Measure compression in stage duration relative to baseline.
View Protocol →Opportunity Yield Analysis
Compare influenced vs non-influenced opportunity creation rates.
View Protocol →