GTM Engine-as-a-Service
Fairway doesn’t just run campaigns—we activate your growth engine.
Our GTM Engine-as-a-Service is built to align strategy, systems, and scale. It’s not just about launching programs; it’s about engineering every touchpoint—from compliance to conversion—on top of a business model designed to adapt and perform.
Custom isn’t chaos here. It’s the output of structured flexibility—because when the foundation is purpose-built, you can move faster, smarter, and more profitably.
Compliant Data Capture Form
Forms are built with required fields, qualifying questions, consent logic, and enrichment-ready structure — ready for CRM.
Consent Architecture & Compliance Mapping
Consent source, timestamping, and sub-processor tracing handled upfront — legal risk minimized.
Smart Lead Routing (CRM-Mapped + GDPR-Aligned)
Routes leads by region, program, or segment with clean CRM field mapping and privacy compliance.
Quality over Quantity
Optimization
Measurement
We're solving for trust, timing, clarity, and conversion—while most vendors are still selling impressions and incomplete contact information.
GTM Execution Programs
GTM Consulting
Content Studios
Fairway + Convertr Salesforce CRM integration
Unlock seamless, secure, and intelligent lead automation with Fairway and Convertr — purpose-built for Salesforce. Experience real-time delivery, data precision, enterprise security, and adaptable campaign routing in one modern integration.
🌀 API Push
🧩 Mapping
🔒 Security
Lead Generation — Stronger, Smarter, Faster
We’ve built a compliant, efficient, and high-performing partner supply chain — no inflated CPL markups, just more leads at a better price.
75–80% of leads include direct dials
POCs delivered in under 45 minutes
Live in 48 hours, leads flowing in 4-5 days
CRM integration via secure Convertr API
Website Visitor Reveal — Done Right
While others give you 25–30% contact match, we deliver 70%+ match rates with full business card-level info: name, title, email, direct dial, and LinkedIn — not just a company name and a generic address.
Intent Data — Reimagined with Market Precision
We don’t just show you who’s active — we decode why. Fairway overlays institutional buying trends, macro timing signals, and sector momentum to transform passive intent into market-aligned buyer intelligence. The result? Sharper targeting, smarter outreach, and pipeline built on real conviction — not guesswork.
Data Cleansing — At Scale
We can clean and enrich over 140M+ contacts across North America.
If your direct dial coverage is sitting at 40–60%, we’ll:
Identify the 33% that are inaccurate
Validate employment, titles, and companies
Triple your dialable coverage with 95%+ accuracy
Programmatic + Privacy — No Compromise
We run programmatic in a secure Clean Room, enabling real measurement, privacy-safe collaboration, and conversion-focused optimization — without exposing your data.
Consulting — Strategy That Scales with You
Fairway isn’t just a platform — we’re a partner. Our consulting team helps modern GTM leaders rethink how they use data, content, and signals to drive performance today and build a competitive edge for tomorrow. Whether you're refining your ICP, designing buyer-centric campaigns, or preparing for an AI-native sales future, we bring the frameworks, insight, and executional muscle to accelerate results.
