Fairway Digital Media Consulting Services
Fairway PinPoint Strategies
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Pinpoint Audience Planning
Our 'Pinpoint Audience Planning' service offers hands-on consulting to build custom audiences. We can help you build out your ICP and then also create custom audiences with our proprietary IntentStream audience graph and increase your match rate by up to 9x.
See Use Case: Title Strategy
Areas of specialty include:
-Building a buyer journey map
-Customer journey mapping
-Getting a title strategy that your media partners can activate against
This package offers a comprehensive persona-based strategy tailored to your organization's needs, specifically targeting the 5 Key Buyer Roles: User, Influencer, Decisionmaker, Champion, and Ratifier. These roles are critical in the decision-making process and guide how we align relevant titles within Executive, Technical, and Financial decision makers. Additionally, the solution dives deep into individual pain points for each persona, helping drive understanding to the most pressing challenges they face. Detailed Persona Profiles are created that are custom to your title strategy and target audience. The strategy emphasizes the importance of Buying Centers, which represent budget-holding departments, and their relationship with Buying Groups. Furthermore, Customer Role Attributes and Best Practices for engaging each persona are provided to ensure maximum impact.
Areas of specialty include:
-Building Buyer Personas
-Understand the buying group and decision-making authority
-Determine the buyer’s requirements along the journey
-Product Positioning and Differentiation: Finding the sweet spot between audience needs, product strengths, and competitor gaps.
-Detailing out Buying Groups vs Buying Centers
-Identifying buying group members by buyer role and function
-Identify drivers that accelerate buyers through the journey
Pinpoint Purchase Intent
Just like in chess, where every move is calculated and intentional, understanding and leveraging purchase intent is key to outmaneuvering the competition. At Fairway Pinpoint Strategies, our Pinpoint Purchase Intent service empowers businesses to make strategic moves based on real-time buyer intent data, ensuring each decision leads to success.
Areas of specialty include:
-Market and competitive understanding
-Gain confidence in the intent data numbers
-Leverage intent to prioritize accounts, opportunities, and actions
-Leverage 3rd party intent, but do not solely rely on it
-Ensure high-quality, reliable, and easily accessible intent data
-Intent and predictive vendor data
