From broad demand capture to named-account precision, Fairway powers programs that flex to your strategy.
Fairway’s demand generation and content syndication programs are built for flexibility. Whether you need to reach a wide audience, activate a list of named accounts, or build new look-alike segments, we tailor every program to your goals. By combining smart targeting, enriched data, and compliant workflows, we ensure your leads are opt-in and your programs align seamlessly with ABM or broader demand strategies.
One Engine, Many Applications
Activate Your ABM List → Deliver content directly into your named accounts.
Build New Lists → Enrich and validate new target accounts to expand reach.
Create Look-Alikes → Model high-performing accounts and find similar buyers at scale.
Run Broader Demand Gen → Drive volume and awareness with compliant, CRM-ready leads.
We don't just generate leads — we execute your GTM strategy. Fairway connects your targeting, suppliers, qualification logic, consent management, QA, and routing into a compliant, full-funnel delivery system. From custom questions to real-time enrichment, we don’t skip steps — we execute on spec.
A GTM Execution Program isn't just "lead gen."
It's a full-stack delivery engine powered by your targeting, QA, CRM sync. rules, consent flow, and data validation logic — designed to perform, not just launch.
ICP Built Accounts
or ABM Provided TAL
Target Account List Strategy
Is this an ABM list you're providing?
Would you like Fairway to help validate or prioritize in-market accounts?
Interested in a hybrid approach?
Smart Segmentation Wins:
Leverage technographics, buyer journey stages, and key pain points to group accounts with precision—not just volume.
Persona & Title Strategy – Key Questions
Which job titles and functions typically participate in your buying decisions?
What seniority level do you want to prioritize (e.g., Director+)?
Are there any titles or functions we should exclude from targeting?
Content Assets
Content Asset Strategy – Key Questions
Do you already have content that aligns with your target personas and buying stages?
What asset types are available (e.g., whitepapers, case studies, webinars)?
Are there any gaps where new or persona-specific content is needed?
Build & Prioritize
We collaborate with our partner network to build a custom audience and prioritize key accounts and contacts using multiple intent sources.
Set Up & Validate
We handle landing pages, emails, custom reg forms, and copy—plus lead validation, routing rules, and MAP/CRM integration via Convertr.
Launch & Deliver
Your program goes live within 48 hours. First set of leads delivered within 5 business days.
Global Scale & Capability
-Full-funnel lead delivery capabilities
-Global coverage & on-demand scalability
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Audience data, technographics, & verified macro-pressure qualification data
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ABM or ICP Based Content Syndication
We support single, muti-touch, HQL, custom questions, and digital BANT programs. Over 70% of our opt-in verified, content-syndicated leads are enriched with mobile data for scalable, sales-engaged connections.
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We take data privacy seriously. Our lead gen programs are fully compliant with GDPR, CCPA, and CASL regulations to ensure global standards for data security and user protection.
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