GTM Execution Programs You Can Trust to Perform
Build smarter programs across vetted supply, targeted delivery, and CRM-ready leads — powered by Fairway’s GTM architecture.
We don't just generate leads — we execute your GTM strategy. Fairway connects your targeting, suppliers, qualification logic, consent management, QA, and routing into a compliant, full-funnel delivery system. From custom questions to real-time enrichment, we don’t skip steps — we execute on spec.
A GTM Execution Program isn't just "lead gen."
It's a full-stack delivery engine powered by your targeting, QA, CRM sync. rules, consent flow, and data validation logic — designed to perform, not just launch.
Target Account List
Target Account List Strategy
Is this an ABM list you're providing?
Would you like Fairway to help validate or prioritize in-market accounts?
Interested in a hybrid approach?
Smart Segmentation Wins:
Leverage technographics, buyer journey stages, and key pain points to group accounts with precision—not just volume.
Persona & Title Strategy – Key Questions
Which job titles and functions typically participate in your buying decisions?
What seniority level do you want to prioritize (e.g., Director+)?
Are there any titles or functions we should exclude from targeting?
Content Assets
Content Asset Strategy – Key Questions
Do you already have content that aligns with your target personas and buying stages?
What asset types are available (e.g., whitepapers, case studies, webinars)?
Are there any gaps where new or persona-specific content is needed?
Build & Prioritize
We collaborate with our partner network to build a custom audience and prioritize key accounts and contacts using multiple intent sources.
Set Up & Validate
We handle landing pages, emails, custom reg forms, and copy—plus lead validation, routing rules, and MAP/CRM integration via Convertr.
Launch & Deliver
Your program goes live within 48 hours. First set of leads delivered within 5 business days.
Global Scale & Capability
-Full-funnel lead delivery capabilities
-Global coverage & on-demand scalability
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Audience data, technographics, & verified macro-pressure qualification data
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Content Syndication
We support single, muti-touch, HQL, custom questions, and digital BANT programs. Over 70% of our opt-in verified, content-syndicated leads are enriched with mobile data for scalable, sales-engaged connections.
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We take data privacy seriously. Our lead gen programs are fully compliant with GDPR, CCPA, and CASL regulations to ensure global standards for data security and user protection.
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