pERSONAS!

With AI, you can quickly identify the unique needs, pain points, and behaviors of different segments, allowing you to craft more targeted and effective campaigns. This leads to higher engagement and better conversion rates, giving you an edge in a competitive market.dsa

  • Higher Conversion Rates

  • Improved Lead Quality

  • Personalized Campaign Effectiveness

  • Reduced Time to Insights

  • Increased ROI on Marketing Spend

User

Daily activities are affected by purchase

Daily activities are affected by purchase

Ratifier

Manages the settlement of terms, conditions and pricing with a vendor

Influencer (external)

A third party such as a consultant or an industry analyst

A third party such as a consultant or an industry analyst

Influencer (internal)

Plays an advisory role and has a stake in the purchase

Plays an advisory role and has a stake in the purchase

Champion

Key advocate for the purchase, but does not make final selection

Key advocate for the purchase, but does not make final selection

Decision-maker

Makes the final selection on a course of action

Makes the final selection on a course of action

73%
Higher
Conversion
Rates

Companies that excel at persona-based marketing achieve a 73% higher conversion rate, as they tailor messaging and campaigns to the specific needs and behaviors of their target audience.

Companies that excel at persona-based marketing achieve a 73% higher conversion rate, as they tailor messaging and campaigns to the specific needs and behaviors of their target audience.

66%
Increase
In Buyer
Committee
Alignment

66%
Increase
In Buyer
Committee
Alignment

66%
Increase
In Buyer
Committee
Alignment

Organizations that enable internal advocates with tailored resources see up to a 65% increase in buying committee alignment, significantly boosting the chances of a successful conversion.

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Generated on: Sunday, September 15, 2024