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Unified Intent Data View
Merge first-party and third-party data to gain a comprehensive view of customers and prospects. By integrating data from your internal sources with external signals like online behaviors and intent data, you create a holistic profile of your audience. This unified perspective allows for more personalized and targeted engagement, leading to better decision-making and more effective marketing strategies.
Qualify and Prioritize Ideal Customer Targets
Identify prospects showing the highest buying intent, while efficiently disqualifying those with lower engagement, for a more targeted sales approach.
Direct Customer Engagement Signals
Engagement signals can include interactions with various types of content, whether it's your own, third-party resources, or partner materials. The key is that these signals indicate a strong interest and involvement from the prospect.
Data Hygiene for Precision
Ensure the accuracy and completeness of your data by implementing a robust data strategy. Clean data allows you to confidently identify target accounts and key contacts, driving more effective and targeted outreach.
Intent Data for Alignment and Collaboration
Intent data serves as a bridge between sales and marketing by providing a shared source of truth. When both teams have access to the same data, it fosters better communication, alignment, and strategy development.
Predictive Analytics for Propensity
Predictive analytics assesses an account's likelihood to buy by analyzing patterns from accounts already in the buying process. This method uncovers similar accounts in your market, utilizing numerous data points to better predict and target high-potential prospects.
Intent Intelligence Alerts
When intent data is integrated into a CRM, sales teams can leverage the insights it provides. For example, intent intelligence can notify reps when an account shows signs of being ready for an upgrade or, on the flip side, when it might be exploring other providers.
ABM, remarketing/retargeting
Intent data enhances ABM and remarketing by identifying high-value accounts actively researching relevant topics. It enables you to prioritize and engage these accounts with personalized messaging at the right time, improving conversion rates. Additionally, it enhances remarketing efforts by targeting individuals who have shown interest, serving them tailored ads to guide them further along the buyer's journey.
Intent Data for Churn Reduction
When intent data indicates that a current customer is exploring alternatives or researching competitor products, your customer success team can be alerted in real-time. This insight allows you to take proactive steps to address any issues or concerns before they escalate.
Even the best intent data solution loses its impact if it can't integrate with your CRM or marketing automation platform. Your marketing and sales teams need to act on this data quickly to see real results. Achieving success means setting up efficient processes where data handoffs and normalization are smooth, not constant obstacles.
Turn intent data into action. Seamlessly integrate with your CRM and marketing automation platforms, empowering your marketing and sales teams to act swiftly and drive results.
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Enrich records and clean up dirty data as new leads enter your CRM.
RevOps
Supercharge your lead grading and make prioritisation and routing easier. Enable better use of sales time and increase speed to lead efficiency by eliminating incorrectly routed leads and removing the need for manual data verification.
Marketing
Enable more accurate customer segmentation, unlock more options for personalisation and take your relevance to the next stage.
All the while improving conversion rate with shorter forms, without sacrificing record completeness.
Sales
With the right customer matched to the right rep from the get-go, and each lead coming with actionable contact data, you can finally leave outreach delays and territory disputes and account ownership disputes in the past.
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Say goodbye to dead dial tones and hello to a 3x connect rate with access to phone-verified mobile numbers. Need a number to a key contact at your target account? Ask us to source, and verify their number and we’ll get back to you within 48 hours.
✓ Connect with 87% of your list. Phone-verified mobile numbers allow you to do more of what you do best: talk to people.
✓ Unrestricted access to person and company-level data. Stop worrying about credit limits, geographical, and other data access restrictions.
✓ International coverage, so you can break into local and global markets: EMEA, NAM, APAC.
✓ Easy platform setup and integrations with your CRM and sales engagement tools: Salesforce, Hubspot, SalesLoft, Outreach and more. Get all this data on-demand and in the systems you work in.
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