ACT_PROTOCOL_04 // PROTOCOL_SPEC
SDR Sprint Architecture
A repeatable sprint system that activates Sales when density thresholds are met—complete with roles, timing, sequencing, and success criteria.
Sales Needs a System, Not a Notification
If Sales outreach isn’t structured, it won’t scale. Sprint architecture defines exactly what happens in the critical first 24 hours and the following 7 days, ensuring media reinforcement remains perfectly synchronized with rep activity.
CRITICAL FAILURE MODES
- ✕ SDRs respond too late to high-intent signals, missing the evaluation window
- ✕ Outreach patterns are inconsistent across different reps and territories
- ✕ Media spend continues on old narratives while the rep is trying to book a demo
Sprint Operating Logic
SPRINT INPUTS
Sprint_Eligible Trigger (Density Met)
Next-Best-Action instruction set
Committee Map (Target Persona Set)
Reinforcement Plan (Ads during sprint)
Sprint Success Criteria (Meeting/Opp)
→
SPRINT OUTPUT
7–14 Day Sales Sprint
Logic: [Sprint Trigger] → 24h Action → 7d Sequence → Outcome Tracking
PLATFORM ON (Integrated Execution)
We automate the creation of sprint tasks and sequences while simultaneously switching account-level ads to 'High-Urgency Proof' sets.
Rule: Sprint_Eligible=True → Enroll EB in 'ROI_Sprint' + Switch DSP to 'Validation' set
PLATFORM OFF (Sprint Playbook)
We deliver a field-ready sprint playbook with timing, roles, and messaging that SDR managers can operationalize within their current tech stack.
Playbook: Day 1 EB outreach + Day 3 evaluator follow-up + Day 7 procurement prep
Artifacts You Receive
- ✓Sprint Playbook (7/14 day variants)
- ✓Role-Based Multi-Thread Cadence
- ✓Media Reinforcement Asset Map
- ✓Sprint Scorecard (Acceptance & Meeting rates)
Implementation Steps
WK 1
Define sprint eligibility gates and define 'Sprint Win' criteria.
WK 2
Build the sprint cadence: persona-specific talk tracks and asset delivery timing.
WK 3
Launch sprints on a pilot territory and tune thresholds based on meeting conversion.