Featured Workflow Data & Intelligence RevOps & Execution

Website Visitor Reveal to Sales

Identify website visitors, verify their employer, enrich contact records, and route actionable intelligence into existing sales and marketing systems. Launch in approximately two business days.

Workflow Architecture Includes:

Install reveal pixel
Employer verification logic
Contact enrichment setup
Match to target accounts
CRM system connection
Field mapping & routing
Sample outbound messaging
Testing & Documentation

Investment Formula

Setup & Build (10 hrs) $1200 One-time
Platform Fee $1000 /mo
Standard Enrichment $0.55 /contact
Enhanced + Messaging $1.00 /contact

Build rate based on $120/hr. Platform cost waived if client owns required tech.

The Business Case

Direct dials, custom routing, and warm website intent.

Traditional Outsourcing

$400,000

Cold intent lists. Manual sales handoff. Low conversion.

Fairway Automated Workflow

$79,200 /yr

Direct dials, custom routing, and warm website intent.

Assumptions

  • Standard CRM or marketing automation connection
  • One primary routing workflow
  • Required client credentials and administrator access are available
  • No unusual custom security, compliance, or data residency requirements
  • Visitor counts shown represent records submitted for enrichment

Out of Scope Boundaries

  • × Large CRM migrations
  • × Complex multi-region routing
  • × Custom security review
  • × Additional workflow branches beyond the agreed scope
  • × Ongoing campaign management unless separately included

Ready to implement this workflow or calculate costs using your existing stack?