Surround the Buying Committee. Zero Wasted Spend.
Execute highly targeted CPM digital display campaigns that turn your client's Target Account List into active pipeline.
General programmatic buying does not work for enterprise B2B. We utilize advanced firmographic matching, proprietary intent signals, and premium publisher inventory to ensure your client's brand is only seen by the accounts actively researching their solution.
CPM Campaign Parameters
- Pricing Model: Fixed CPM
- Match Rates: Industry Leading
- Inventory: Premium B2B Display & Video
- Targeting: Account, Intent, & Firmographic
- Reporting: Account-Level Lift
Deliver the Message Exactly When It Matters
We equip your agency with three distinct activation strategies, ensuring your media plan aligns perfectly with where the buyer is in their journey.
Account-Based Display (ABM)
Upload your client's Target Account List (TAL). We map those companies to verified IP addresses and device IDs, serving impressions exclusively to the stakeholders inside those specific organizations.
- ✓ Zero out-of-market waste
- ✓ Ideal for enterprise sales cycles
- ✓ Title & seniority filtering
Intent Signal Activation
Leverage our proprietary intent networks. When a buying committee begins researching relevant industry topics, competitor terms, or specific pain points, we instantly trigger programmatic ads to capture that active demand.
- ✓ Capture active researchers
- ✓ Custom keyword configurations
- ✓ Dynamic budget allocation
Cross-Channel Retargeting
Keep your client's brand top-of-mind. Once a prospect visits a landing page or engages with a syndicated asset, we deploy a sustained retargeting sequence to guide them back through the funnel.
- ✓ Post-lead-capture nurture
- ✓ Omnichannel brand persistence
- ✓ Drive higher sales conversion
The Proof is in the Reporting.
We don't just deliver clicks and generic impressions. We provide your agency with the hard data necessary to prove to your clients that their budget is influencing the right organizations.
By partnering with Fairway, you offload the complex DSP management, bidding strategies, and data reconciliation, allowing your team to focus entirely on the creative and the client relationship.
Superior Account Match Rates
Our underlying data infrastructure ensures we locate and map more of your client's target accounts than standard industry DSPs.
Account-Level Reporting
Provide your clients with transparent reporting that shows exactly which companies viewed their ads and how brand engagement lifted over time.
Managed Execution
We handle the bidding, budget pacing, platform management, and optimization so your agency does not have to hire specialized ad-ops personnel.