FAIRWAY DIGITAL MEDIA · WORK
Fairway Work —
From Concept to Code to GTM
A focused library of builds where we take founders and GTM teams from idea to live product to market-ready narrative.
How Fairway Approaches New Builds
Not just a website. A working GTM asset you can sell with, usually inside the first 4 days.
Clarify & scope the idea: audience, offers, constraints, and success metrics.
Design the experience: brand, layout, and narrative as one coherent system.
Build, ship, and wire in GTM messaging so your team can immediately put it to work.
Sample Work by Capability
Social Selling Tools
Social Comment Assist ("Fairway Radar")
A browser-based "data washing machine" that turns messy LinkedIn reactions and Instagram lists into structured, enrichment-ready spreadsheets—without using API keys.
Fairway 6/7 Iron 👋
A 'Manual-Assist' Intelligence Console that parses 20+ buyer personas and auto-prescripts hyper-relevant messaging—zero bots, zero risk.
GTM Strategy & Content Builds
Wealth Management Site Creation
A brand-new wealth management firm went from no digital presence to a live, trust-driven experience site in just four days—complete with story, visual system, and reusable GTM messaging.
MQP: The 'Operator' System
A full-stack health operating system and custom market intelligence engine built to validate a high-performance brand in just 4 days.
Non-Profit & Rapid Deployment
The Unmasking Project: 24h Build
Turning a 25-page strategy PDF into a live, donation-ready digital headquarters in a single day to support a 100-mile launch event.
Community Action Hub
A rapid-response template for organizing local volunteer efforts and donation drives during community events.
Data & Intelligence Builds
Multi-Region Event Intelligence Hub
Turning a messy calendar of industry events into a clean, intent-rich pipeline that sales and marketing can act on together.
Dynamic Visitor Personalization Engine
A real-time logic system that tailors website content and calls-to-action based on anonymous firmographic and social data.
Experience & Product Builds
Youth Sports Family Experience App
A data-driven mobile app prototype, built in just 4 hours, to instantly filter and coordinate complex youth sports schedules and travel logistics for busy parents.
Internal GTM Onboarding Tool
A clean, single-page app to rapidly onboard new GTM hires with personalized training paths and integrated resource access.
Want to see what a 4-hour build could look like for your own firm or GTM team?
Talk to Fairway about a new build