FAIRWAY DIGITAL MEDIA · WORK
Fairway Work —
From Concept to Code to GTM
A focused library of builds where we take founders and GTM teams from idea to live product to market-ready narrative.
How Fairway Approaches New Builds
Not just a website. A working GTM asset you can sell with, usually inside the first 4 days.
Clarify & scope the idea: audience, offers, constraints, and success metrics.
Design the experience: brand, layout, and narrative as one coherent system.
Build, ship, and wire in GTM messaging so your team can immediately put it to work.
Sample Work by Capability
Social Selling Tools
Social Comment Assist ("Fairway Radar")
A browser-based "data washing machine" that turns messy LinkedIn reactions and Instagram lists into structured, enrichment-ready spreadsheets—without using API keys.
More Social Data Tools
Additional utilities for social signal tracking and engagement analytics.
GTM Strategy & Content Builds
Wealth Management Site Creation
A brand-new wealth management firm went from no digital presence to a live, trust-driven experience site in just four days—complete with story, visual system, and reusable GTM messaging.
ABM Reporting Dashboard
A full-funnel ABM reporting experience that connects pipeline, programs, and SDR/AE workflows in a single, human-readable view.
Data & Intelligence Builds
Multi-Region Event Intelligence Hub
Turning a messy calendar of industry events into a clean, intent-rich pipeline that sales and marketing can act on together.
Dynamic Visitor Personalization Engine
A real-time logic system that tailors website content and calls-to-action based on anonymous firmographic and social data.
Experience & Product Builds
Youth Sports Family Experience App
A data-driven mobile app prototype, built in just 4 hours, to instantly filter and coordinate complex youth sports schedules and travel logistics for busy parents.
Internal GTM Onboarding Tool
A clean, single-page app to rapidly onboard new GTM hires with personalized training paths and integrated resource access.
Want to see what a 4-hour build could look like for your own firm or GTM team?
Talk to Fairway about a new build