Internal Tool

Fairway 6/7 Iron 👋

A "Manual-Assist" Intelligence Console that parses 20+ buyer personas and auto-prescripts messaging—zero bots, zero risk.

System Architecture

Tech Spec

Precision over Brute Force

In golf, the Driver is for distance, but the 6 and 7 Irons are the "scoring clubs"—reliable, precise, and controlled.

The Problem:

Outreach tools today are all "Drivers" (Automation Bots). They spray messages everywhere, get flagged as spam, and burn your domain reputation.

Fairway 6/7 Iron 👋 is a "scoring club" for sales:

  • No Bots: You (the human) perform the final click. This maintains the "human touch" required for high-ticket deals.
  • High Contact: It removes the administrative friction (tab switching, copying, pasting) so you can focus purely on the message.

Safety Model

Zero-API Architecture. All processing happens client-side. No LinkedIn TOS violations.

Intelligence

RegEx Persona Engine. Instantly maps job titles to 20+ granular roles (e.g., RevOps vs. Sales VP).

Speed

< 200ms processing. From "CSV Upload" to "Ready to Send" instantly.

The 3-Day Build

We built an "Iron Man Suit" for SDRs—a tool that amplifies human effort rather than replacing it with risky bots.

Day 1

Logic Layer

Built a Smart-Parse Engine to normalize messy CSV headers and implemented Regex pattern matching for 100+ job titles.

Day 2

The "Dock" UX

Created the "Focus Mode" interface. Added Connection Logic to swap templates based on 1st/2nd degree status.

Day 3

Persona Deep-Pack

Integrated the Intelligence Card to display "Top Priorities" and "Mindset" for 20+ distinct buyer roles.

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