ABM OPERATING SYSTEM

Targeting Is Not ABM.
Orchestration Is.

ABM platforms are powerful—until identity, intent, and handoff live in different systems. ABM OS™ is the execution layer that delivers Sales a record with buying stage, evidence context, and next-best action.

GUARANTEEWorks with 6sense & Demandbase. We operationalize identity, signal continuity, and Sales handoff—so your platform drives stage movement.

The Failure Modes of Modern ABM

ABM breaks when systems disagree on definitions. We solve the structural flaws that cause programs to revert to "targeted demand gen."

Definition Drift
MAP, CRM, and ABM platforms disagree on stage and persona.
The Identity Gap
Signals fail to resolve to a target account, leaving committee gaps.
Context Flattening
Evidence trails compressed into basic records; SDRs lose the story.

The 6-Pillar Architecture

The operating layer that makes your platform, CRM, and channels behave like one system.

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Account Data Foundation™

Build a governed account model so CRM, MAP, and ABM platforms agree on the target definition.

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Buying Committee Mapping™

Persona taxonomy and seniority logic to increase buying center coverage and SDR trust.

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Signal Weighting Engine™

Calibrate intent surges into actionable readiness by source reliability, fit, and recency.

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Experience Sequencing™

Orchestrate multi-touch narratives across channels to drive measurable stage velocity.

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Context-Preserved Handoff™

Deliver Sales a payload with buying stage, evidence context, and next-best action.

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Uncertainty Reduction Model™

Measurement designed for decisions: which accounts enter a sprint and where to reallocate spend.

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Stop Shipping Impressions.
Start Scaling Pipeline Velocity.

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