Sales Doesn’t Need Leads.
They Need Narratives.
The moment of CRM handoff is where ABM signal usually dies. Context-Preserved Handoff™ ensures SDRs receive more than a contact record—they receive a complete intelligence payload. Works with 6sense, Demandbase, or a CRM-first ABM stack.
Stop the Signal Collapse
Most ABM strategies build context upstream only to flatten it downstream. We treat the handoff as a field-level contract. We structure the evidence trail so that the SDR can enter the conversation exactly where the buyer left off.
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How the Handoff Works in Your Environment
Execution Path
We don’t replace 6sense. We make its intent + segments operational by preserving the evidence trail, aligning definitions, and writing the payload into CRM so reps can act fast.
- 01 6sense intent/segment → normalized to stage model
- 02 Committee persona mapped + enriched
- 03 Evidence timeline compiled (touches + assets)
- 04 CRM payload written + routed with SLA rules
What Sales Sees (CRM View)
Forensic Sales Alignment
Field-Level Contracts
Structured field mapping ensures engagement context doesn't collapse into generic 'Notes' fields.
VIEW PROTOCOL →Evidence Timeline
A chronological record of every touchpoint and asset view delivered directly into the CRM interface.
VIEW PROTOCOL →Persona Enrichment
Normalizing data into persona tiers so reps multi-thread into the right buying committee stakeholders.
VIEW PROTOCOL →Routing Automation
Enforcing SLAs and distribution logic based on account fit and intent stage, not raw volume.
VIEW PROTOCOL →