Governed Demand Generation
for the Agentic Era.
AI-powered GTM. Human-grounded execution.Fairway turns GTM programs, campaigns, and planning into code-powered marketing and sales workflows rooted in agentic AI and deep industry experience.
Full-funnel media. Clean, compliant data. GTM systems your teams can actually run.
What We Do & How We Fit
What We Do
When your brand/media agency moves from planning to execution, we serve as the vetted media provider your media buying agency uses for fulfillment.
- Private network of first-party, opt-in audiences (built for demand gen)
- Every record verified and enriched; we can also clean and upgrade your CRM
- Works alongside your stack and agency—we are not the AOR
Engage us through your media buyer or directly—we plug into your process either way.
Who We Work With
We partner with the teams that must trace budget and effort to confirmed outcomes.
- RevOps & Marketing Ops — deliverability, routing, and measurement that match your filters
- Demand Gen — leads that meet the brief, with SLAs and feedback loops
- Sales & SDR — verified emails, direct dials, and buying-team coverage so outreach actually connects
- Data/Platform — identity, consent, and enrichment that upgrade the whole CRM
You own brand and content. We own the delivery channels (email & tele via vetted suppliers) and data quality. We coordinate execution and return confirmed results.
How We Start
Start where you need the lift most.
- Advisor — plan the system, data contracts, and agent use cases
- Builder — ship the Next.js surface, routing, analytics
- Optimizer — raise intent, scoring, and activation quality
Clear scope, weekly demos, measurable deltas.
Programs & Minimums
Start small to prove it, then scale. Crawl → Walk → Run.
- Crawl (POC add-dev): $2k–$5k+ to prove the workflow and reporting
- Walk (Lead programs): from $5k+/mo with filters (titles, regions, questions)
- Run (Quarterly/Always-On): scale budget + automation once KPIs are confirmed
- Volume scales from 100s to 10k+ leads/mo based on strict qualification
- Deal fit: we scale from pilot programs to enterprise volume (50M+ records)
We scope quickly—consulting/services proposals in hours; POCs graduate into quarterly or always-on programs.
Scope & Scale: Lead programs range from hundreds to tens of thousands monthly. Data projects from single lists to 50M+ record CRMs. Consulting from $5k/mo sprints to $30k–$100k+ annual orchestration.
Who We Help
Enterprise Intelligence
Enterprise ($500M+)Global, complex orgs. You require identity governance, compliance, and agentic readiness.
Top Needs
- Global identity resolution & governance
- Localized lead programs with strict criteria
- Agentic workflows with auditability
The Engineering Behind
The Strategy.
We bridge the gap between B2B Strategy and Full-Stack Engineering. Here is how we upgrade your GTM foundation.
Engagement Models & Scale
We build for scale. Whether you need a surgical list clean or a global demand engine, our infrastructure handles the load without breaking.
How We Compare
Software for audiences, intent, and ads. Great tools—but they need governance and integration to actually drive pipeline.
We build the engineering layer that governs your data, connects your tools, and measures end-to-end performance. We make your platforms work together.
Full Capabilities Index