Where Martech Strategy Meets Media Execution — And Delivers

Fairway is a GTM execution partner

See How We Build Truth-Led Audiences

See How Fairway Builds Real-World GTM


Where Martech Strategy Meets Media Execution — And Delivers

Fairway is a GTM execution partner

See How We Build Truth-Led Audiences

See How Fairway Builds Real-World GTM

Access to 140M+ Verified B2B Records

Real-Time Employer Confirmation

75–85% Mobile Coverage

93–95% Contact Accuracy

Always-Fresh, Enriched Daily

Multi-step Validation Process


Parallax

STAR

BitDefender

Coursera

Corporate Technologies

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Whether you're a B2B advertiser or managing your media suppliers...

Use technology to validate employers, job titles, and full business card contact info — at scale.

You get:

  • More coverage

  • Higher accuracy

  • Faster turnaround

  • A better user experience than a cold, out-of-context tele-verification call

Use technology to validate employers, job titles, and full business card contact info — at scale.

You get:

  • More coverage

  • Higher accuracy

  • Faster turnaround

  • A better user experience than a cold, out-of-context tele-verification call


Real-time contact-level verification—so you’re never swinging blind.

Engagement

Engagement

Identity

Identity

Intelligence

Intelligence

Integrations

Integrations

Fairway + Convertr Salesforce CRM integration

Unlock seamless, secure, and intelligent lead automation with Fairway and Convertr — purpose-built for Salesforce. Experience real-time delivery, data precision, enterprise security, and adaptable campaign routing in one modern integration.

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🌀 API Push

Real-Time Delivery

Real-Time Delivery

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🧩 Mapping

Field-Level Mapping

Field-Level Mapping

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🔒 Security

OAuth2 Connection

OAuth2 Connection

View Integration Guide

View Integration Guide

Learn how the integration works.

Learn how the integration works.

Learn how the integration works.

What We Offer Today

What We Offer Today

Lead Generation — Stronger, Smarter, Faster

We’ve built a compliant, efficient, and high-performing partner supply chain — no inflated CPL markups, just more leads at a better price.

  • 75–80% of leads include direct dials

  • POCs delivered in under 45 minutes

  • Live in 48 hours, leads flowing in 4-5 days

  • CRM integration via secure Convertr API

Website Visitor Reveal — Done Right

While others give you 25–30% contact match, we deliver 70%+ match rates with full business card-level info: name, title, email, direct dial, and LinkedIn — not just a company name and a generic address.







Intent Data — Reimagined with Market Precision

We don’t just show you who’s active — we decode why. Fairway overlays institutional buying trends, macro timing signals, and sector momentum to transform passive intent into market-aligned buyer intelligence. The result? Sharper targeting, smarter outreach, and pipeline built on real conviction — not guesswork.




Data Cleansing — At Scale

We can clean and enrich over 140M+ contacts across North America.

If your direct dial coverage is sitting at 40–60%, we’ll:

 

  • Identify the 33% that are inaccurate

  • Validate employment, titles, and companies

  • Triple your dialable coverage with 95%+ accuracy




Programmatic + Privacy — No Compromise

We run programmatic in a secure Clean Room, enabling real measurement, privacy-safe collaboration, and conversion-focused optimization — without exposing your data.









Consulting — Strategy That Scales with You

Fairway isn’t just a platform — we’re a partner. Our consulting team helps modern GTM leaders rethink how they use data, content, and signals to drive performance today and build a competitive edge for tomorrow. Whether you're refining your ICP, designing buyer-centric campaigns, or preparing for an AI-native sales future, we bring the frameworks, insight, and executional muscle to accelerate results.

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When you define audiences based on business objectives, and align programs to those objectives with targeted messaging and data signals, you drive measurable demand and pipeline growth.

Fairway is your media-led demand partner—designing and executing full-funnel campaigns powered by ai-powered market intelligence.