Event Workflows

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From Show Floor to Sequence

From Show Floor to Sequence

Fairway turns event maps into GTM strategies — with tiered account logic, title-based targeting, and enriched data across all 8 priority shows.

Fairway turns event maps into GTM strategies — with tiered account logic, title-based targeting, and enriched data across all 8 priority shows.

102

102

booth sizes analyzed

booth sizes analyzed

12,000+

12,000+

20x20 or larger booths

20x20 or larger booths

8

8

priority shows

priority shows

  • Show Date: October

  • Exhibitor / Booth Spaces: 24084

  • Est. Number of 20 x 20: 1261

  • Location: McCormick - Chicago

  • Event Website: https://www.nacsshow.com/

  • Show floor (direct link): https://nacs25.mapyourshow.com/8_0/floorplan/

Extract sponsors from event site and floor map

  • Source: Event site, floor maps, "Map Your Show"

  • Break out each hall and create list of sponsors for each hall at each event


Segment and rank by booth tier (greater than 20x20)

Segment and rank by booth tier (greater than 20x20)

Normalize + Rank by Booth Size

  • Tier 1: ≥ 1000 sq ft

  • Tier 2: 500–999 sq ft

  • Tier 3: < 500 sq ft

Match Company Names with Domains

Match Company Names with Domains

Transition from raw company names to URL/domains (critical for contact mapping)

Transition from raw company names to URL/domains (critical for contact mapping)

Define & Agree on Title Strategy

Titles: Event, Experiential, Trade Show, Field Marketing

Titles: Event, Experiential, Trade Show, Field Marketing

Match Contacts from Show Companies/Titles

Match Contacts from Show Companies/Titles

Leverage contact database to pull target contacts

Verify & Enrich Contact Data

Verify & Enrich Contact Data

  • Currently employed at the stated company

  • Reachable via accurate and classified contact data

  • Show Date: October

  • Exhibitor / Booth Spaces: 29263

  • Est. Number of 20 x 20: 690

  • Location: Phoenix Convention Center

  • Event Website: https://expo.semi.org/west2025/Public/Enter.aspx

  • Show floor (direct link): https://expo.semi.org/west2025/Public/EventMap.aspx?shMode=E&ID=29855

Extract sponsors from event site and floor map

  • Source: Event site, floor maps, "Map Your Show"

  • Break out each hall and create list of sponsors for each hall at each event


Segment and rank by booth tier (greater than 20x20)

Segment and rank by booth tier (greater than 20x20)

Normalize + Rank by Booth Size

  • Tier 1: ≥ 1000 sq ft

  • Tier 2: 500–999 sq ft

  • Tier 3: < 500 sq ft

Match Company Names with Domains

Match Company Names with Domains

Transition from raw company names to URL/domains (critical for contact mapping)

Transition from raw company names to URL/domains (critical for contact mapping)

Define & Agree on Title Strategy

Titles: Event, Experiential, Trade Show, Field Marketing

Titles: Event, Experiential, Trade Show, Field Marketing

Match Contacts from Show Companies/Titles

Match Contacts from Show Companies/Titles

Leverage contact database to pull target contacts

Verify & Enrich Contact Data

Verify & Enrich Contact Data

  • Currently employed at the stated company

  • Reachable via accurate and classified contact data

  • Show Date: October

  • Exhibitor / Booth Spaces: 80,000

  • Est. Number of 20 x 20: 1,200

  • Location: Moultrie, GA

  • Event Website: https://sunbeltexpo.com/

  • Show floor (direct link): https://sunbelt25.mapyourshow.com/8_0/floorplan/

Extract sponsors from event site and floor map

  • Source: Event site, floor maps, "Map Your Show"

  • Break out each hall and create list of sponsors for each hall at each event


Segment and rank by booth tier (greater than 20x20)

Segment and rank by booth tier (greater than 20x20)

Normalize + Rank by Booth Size

  • Tier 1: ≥ 1000 sq ft

  • Tier 2: 500–999 sq ft

  • Tier 3: < 500 sq ft

Match Company Names with Domains

Match Company Names with Domains

Transition from raw company names to URL/domains (critical for contact mapping)

Transition from raw company names to URL/domains (critical for contact mapping)

Define & Agree on Title Strategy

Titles: Event, Experiential, Trade Show, Field Marketing

Titles: Event, Experiential, Trade Show, Field Marketing

Match Contacts from Show Companies/Titles

Match Contacts from Show Companies/Titles

Leverage contact database to pull target contacts

Verify & Enrich Contact Data

Verify & Enrich Contact Data

  • Currently employed at the stated company

  • Reachable via accurate and classified contact data

SupplySide Global

  • Show Date: October

  • Exhibitor / Booth Spaces: 18,082

  • Est. Number of 20 x 20: 1,449

  • Location: Mandalay Bay - Vegas

  • Event Website: https://www.supplysideglobal.com/en/home.html

  • Show floor (direct link): https://exhibitor.supplysideglobal.com/supplyside-global25/Public/eventmap.aspx?shads=1&shAvailable=1

Extract sponsors from event site and floor map

  • Source: Event site, floor maps, "Map Your Show"

  • Break out each hall and create list of sponsors for each hall at each event


Segment and rank by booth tier (greater than 20x20)

Segment and rank by booth tier (greater than 20x20)

Normalize + Rank by Booth Size

  • Tier 1: ≥ 1000 sq ft

  • Tier 2: 500–999 sq ft

  • Tier 3: < 500 sq ft

Match Company Names with Domains

Match Company Names with Domains

Transition from raw company names to URL/domains (critical for contact mapping)

Transition from raw company names to URL/domains (critical for contact mapping)

Define & Agree on Title Strategy

Titles: Event, Experiential, Trade Show, Field Marketing

Titles: Event, Experiential, Trade Show, Field Marketing

Match Contacts from Show Companies/Titles

Match Contacts from Show Companies/Titles

Leverage contact database to pull target contacts

Verify & Enrich Contact Data

Verify & Enrich Contact Data

  • Currently employed at the stated company

  • Reachable via accurate and classified contact data

The Utility Expo

  • Show Date: October

  • Exhibitor / Booth Spaces: 21,264

  • Est. Number of 20 x 20: 914

  • Location: Louisville, KY

  • Event Website: https://www.theutilityexpo.com/

  • Show floor (direct link): https://aem.expocad.com/Events/ue25v2/index.html

Extract sponsors from event site and floor map

  • Source: Event site, floor maps, "Map Your Show"

  • Break out each hall and create list of sponsors for each hall at each event


Segment and rank by booth tier (greater than 20x20)

Segment and rank by booth tier (greater than 20x20)

Normalize + Rank by Booth Size

  • Tier 1: ≥ 1000 sq ft

  • Tier 2: 500–999 sq ft

  • Tier 3: < 500 sq ft

Match Company Names with Domains

Match Company Names with Domains

Transition from raw company names to URL/domains (critical for contact mapping)

Transition from raw company names to URL/domains (critical for contact mapping)

Define & Agree on Title Strategy

Titles: Event, Experiential, Trade Show, Field Marketing

Titles: Event, Experiential, Trade Show, Field Marketing

Match Contacts from Show Companies/Titles

Match Contacts from Show Companies/Titles

Leverage contact database to pull target contacts

Verify & Enrich Contact Data

Verify & Enrich Contact Data

  • Currently employed at the stated company

  • Reachable via accurate and classified contact data

AAPEX

  • Show Date: November 5-7, 2025

  • Exhibitor / Booth Spaces: 136,884

  • Est. Number of 20 x 20: 2,613

  • Location: At The Venetian Expo and Caesar's Forum in Las Vegas

  • Event Website: https://www.aapexshow.com

  • Show floor (direct link): https://aapex2025.mapyourshow.com/8_0/exhview/

Extract sponsors from event site and floor map

  • Source: Event site, floor maps, "Map Your Show"

  • Break out each hall and create list of sponsors for each hall at each event


Segment and rank by booth tier (greater than 20x20)

Segment and rank by booth tier (greater than 20x20)

Normalize + Rank by Booth Size

  • Tier 1: ≥ 1000 sq ft

  • Tier 2: 500–999 sq ft

  • Tier 3: < 500 sq ft

Match Company Names with Domains

Match Company Names with Domains

Transition from raw company names to URL/domains (critical for contact mapping)

Transition from raw company names to URL/domains (critical for contact mapping)

Define & Agree on Title Strategy

Titles: Event, Experiential, Trade Show, Field Marketing

Titles: Event, Experiential, Trade Show, Field Marketing

Match Contacts from Show Companies/Titles

Match Contacts from Show Companies/Titles

Leverage contact database to pull target contacts

Verify & Enrich Contact Data

Verify & Enrich Contact Data

  • Currently employed at the stated company

  • Reachable via accurate and classified contact data

IAAPA Expo

  • Show Date: November 5-7, 2025

  • Exhibitor / Booth Spaces: 41,236

  • Est. Number of 20 x 20: 1,152

  • Location:

    • Orange County Convention Center (OCCC)

    • 9400 Universal Boulevard Orlando, FL 32819 U.S.A

  • Event Website: https://iaapa.org/expos-and-events/iaapa-expo

  • Show floor (direct link): https://iaapaexpo25.mapyourshow.com/8_0/exhview/

Extract sponsors from event site and floor map

  • Source: Event site, floor maps, "Map Your Show"

  • Break out each hall and create list of sponsors for each hall at each event


Segment and rank by booth tier (greater than 20x20)

Segment and rank by booth tier (greater than 20x20)

Normalize + Rank by Booth Size

  • Tier 1: ≥ 1000 sq ft

  • Tier 2: 500–999 sq ft

  • Tier 3: < 500 sq ft

Match Company Names with Domains

Match Company Names with Domains

Transition from raw company names to URL/domains (critical for contact mapping)

Transition from raw company names to URL/domains (critical for contact mapping)

Define & Agree on Title Strategy

Titles: Event, Experiential, Trade Show, Field Marketing

Titles: Event, Experiential, Trade Show, Field Marketing

Match Contacts from Show Companies/Titles

Match Contacts from Show Companies/Titles

Leverage contact database to pull target contacts

Verify & Enrich Contact Data

Verify & Enrich Contact Data

  • Currently employed at the stated company

  • Reachable via accurate and classified contact data

IMEX America (October)

  • Show Date: October 7–9, 2025

  • Exhibitor / Booth Spaces: 15029

  • Est. Number of 20 x 20: 3443

  • Location: Mandalay Bay Convention Center | 3905 S Las Vegas Blvd, Las Vegas, NV

  • Event Website: https://imexamerica.com/newfront

  • Show floor (direct link):

    • The exhibit hall map/floorplan will be published here early September 2025. 

      • Floor Plan Page: https://imexamerica.com/newfront/floorplan

    • 2024: IMEX America 2024 did not use MapYourShow (MYS) for their floor plan or exhibitor directory.

      • Instead, the event used ExpoPlatform as its official event tech provider, which handled: Floorplan management, Exhibitor directory, Smart event app, Meeting scheduling, AI-powered matchmaking, Lead intelligence, Web + mobile integration.

      • ExpoFP – a 3D/interactive floor plan provider

      • https://expofp.com/mandalay-bay-convention-center/imex-america-2025


Extract sponsors from event site and floor map

  • Source: Event site, floor maps, "Map Your Show"

  • Break out each hall and create list of sponsors for each hall at each event


Segment and rank by booth tier (greater than 20x20)

Segment and rank by booth tier (greater than 20x20)

Normalize + Rank by Booth Size

  • Tier 1: ≥ 1000 sq ft

  • Tier 2: 500–999 sq ft

  • Tier 3: < 500 sq ft

Match Company Names with Domains

Match Company Names with Domains

Transition from raw company names to URL/domains (critical for contact mapping)

Transition from raw company names to URL/domains (critical for contact mapping)

Define & Agree on Title Strategy

Titles: Event, Experiential, Trade Show, Field Marketing

Titles: Event, Experiential, Trade Show, Field Marketing

Match Contacts from Show Companies/Titles

Match Contacts from Show Companies/Titles

Leverage contact database to pull target contacts

Verify & Enrich Contact Data

Verify & Enrich Contact Data

  • Currently employed at the stated company

  • Reachable via accurate and classified contact data