Event Workflows

From Show Floor to Sequence

From Show Floor to Sequence

Fairway turns event maps into GTM strategies — with tiered account logic, title-based targeting, and enriched data across all 8 priority shows.

Fairway turns event maps into GTM strategies — with tiered account logic, title-based targeting, and enriched data across all 8 priority shows.

IMEX America (October)

  • Show Date: October 7–9, 2025

  • Exhibitor / Booth Spaces: 15029

  • Est. Number of 20 x 20: 3443

  • Location: Mandalay Bay Convention Center | 3905 S Las Vegas Blvd, Las Vegas, NV

  • Event Website: https://imexamerica.com/newfront

  • Show floor (direct link):

    • The exhibit hall map/floorplan will be published here early September 2025. 

      • Floor Plan Page: https://imexamerica.com/newfront/floorplan

    • 2024: IMEX America 2024 did not use MapYourShow (MYS) for their floor plan or exhibitor directory.

      • Instead, the event used ExpoPlatform as its official event tech provider, which handled: Floorplan management, Exhibitor directory, Smart event app, Meeting scheduling, AI-powered matchmaking, Lead intelligence, Web + mobile integration.

      • ExpoFP – a 3D/interactive floor plan provider

      • https://expofp.com/mandalay-bay-convention-center/imex-america-2025