ABM Enablement Kits

Clear, step-by-step kits that explain how we implement ABM governance and the deliverables you receive at each step. Best starting point: Data Foundation.

Strategic sequence:

Foundation → Committee → Activation → Narrative → Sales → Measurement

Start Implementation Kit

Filter by your role:

Account Data Foundation

DataRouting

How signals map to canonical accounts to prevent misroutes.

Impact: Increases match rate and ensures consistent ownership.

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Committee Mapping

StrategyMulti-threading

Normalizing title noise into actionable stakeholder tiers.

Impact: Reduces single-thread risk and identifies decision makers.

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Activation Governance

IntentOps

Using signal weighting and decay windows to filter intent noise.

Impact: Ensures Sales only acts on high-fit, ready accounts.

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Narrative Governance

ContentExperience

Orchestrating stage-based proof packets across all channels.

Impact: Moves accounts through stages faster with aligned proof.

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Forensic Sales Alignment

HandoffCRM

Field-level contracts and evidence timelines for CRM handoffs.

Impact: Preserves context so SDRs enter conversations with intelligence.

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Decision-Ready Measurement

AnalyticsROI

Measuring incremental lift and velocity instead of vanity clicks.

Impact: Drives weekly spend and play optimization via lift data.

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