Enablement Kit 01

Account Data Foundation

Targeting works consistently only when your systems agree on the account. This kit installs a governed foundation to increase match rates, eliminate misroutes, and ensure cleaner measurement.

Governance Modules

PROTOCOL_01

Domain Resolution

Why it matters: Signals often float unresolved due to aliases or subdomains.

Example: 'subsidiary-app.com' auto-resolving to 'GlobalParent.com'.
+ Domain Normalization Ruleset+ Alias Registry
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Hierarchy & Buying Units

Why it matters: Enterprises buy at the P&L level, not just the brand level.

Example: Routing activity to the 'Cloud Security' owner vs. 'Global IT' owner.
+ Hierarchy Mapping Spec+ Buying Unit Definitions
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ICP Fit Tiers

Why it matters: Treating every target the same dilutes your highest-potential plays.

Example: Tier 1 accounts trigger 1:1 ads; Tier 3 trigger 1:Many.
+ ICP Tier Rubric+ Fit-to-Play Mapping
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Suppression & Exclusions

Why it matters: Marketing to current customers or competitors creates brand friction.

Example: Automating a 'Do Not Target' flag when an Opportunity hits 80%.
+ Suppression Registry+ Exclusion Governance Rules
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Data Contracts & Lineage

Why it matters: Systems disagree over time without clear field-level ownership.

Example: CRM owns 'Stage', 6sense owns 'Intent Keyword'.
+ Field Ownership Matrix+ Lineage Map

What You Get

Strategic Specs

  • Account Hierarchy Mapping Spec
  • Buying Unit Definition Guide
  • ICP Tiering & Fit Rubric

Operational Rules

  • Domain & Alias Normalization Logic
  • Suppression & Exclusion Registry
  • Field-Level Data Contracts