Lead Generation among QSR owners, operators, and decision-makers.
TALs
Understanding QSR's and all the sub segments, including fast-casual, fast food, and all the specific cuisines (Italian, Mediterranean, Mexican etc)
Job Titles and Segments
Persona mapping and aligning content and messaging to restaurant owners will be different than chefs and kitchen managers, distributors, and purchasing managers.
Content Mapping Strategy
Building content and messaging for this audience includes a detailed plan on content assets, channels and distribution, KPI's, qualifying questions, and more.
Media Brief Example
Below we map out some of the common FAQs for engaging with this vertical and target audience.
