Stop. 12 seconds.
Most teams lose with agentic AI for one invisible reason.
Domain Expertise
Defining 'Correct' before systems decide for you.
Why Generic AI Never Wins
Most AI failures are not intelligence failures. They are judgment failures.
If your agents use the same models as your competitors, your only leverage is Domain Expertise: the unique set of unwritten rules, judgments, and boundaries that define your business standards.
Deploys a standard agent. It processes data quickly but makes subtle context errors.Result: Legal halts the project. Trust collapses.
Encodes their specific risk thresholds and escalation rules before deployment.Result: The agent knows when to stop. Production approved.
Why Expertise Is the Only Defensible Asset
Models are commodities. Your judgment is the asset. Rubrics are how you transfer that asset to the machine.
Edge Cases Are the Real System
Most failures occur when the rules almost apply. This is not optimization; this is governance.
Pause & Reflect
Before automating, answer: What outcome would technically "work" but still damage trust?