SEQ_PROTOCOL_02 // PROTOCOL_SPEC
Engagement-Based Triggers
Trigger narrative progression based on real engagement thresholds—so accounts only advance when they’ve consumed enough proof to justify the next message or Sales motion.
Stage Assumptions Break at Scale
Many programs assume intent volume equals buyer readiness. But engagement quality matters more than signal quantity. Without explicit trigger thresholds, accounts get pushed to Sales too fast or nurtured in 'awareness' loops forever.
CRITICAL FAILURE MODES
- ✕ Intent surges from junior researchers trigger premature, deal-killing SDR outreach
- ✕ High-value evaluators never receive deeper technical proof because they haven't 'surged' yet
- ✕ Retargeting pools loop the same introductory assets despite repeated site visits
Trigger Threshold Logic
ENGAGEMENT INPUTS
Exposure Frequency (by Committee Role)
High-Intent Page Visits (Pricing/Demo)
Asset Consumption (Case Studies, ROI Tools)
Return Visits + Dwell Time
→
TRIGGER OUTPUT
Advance / Hold / Reset
Logic: [Threshold Met] → Advance Narrative; [No Progress] → Hold; [Decay] → Reset
PLATFORM ON (Cohort Movement + Retargeting)
We move accounts into new creative sets based on engagement thresholds and automatically suppress stale creative loops to maintain influence.
Rule: If 2+ Proof Assets consumed in 7d → Advance to 'Evaluation' Sequence
PLATFORM OFF (Trigger Playbook)
We deliver a manual trigger specification that media teams use to audit account progress and rotate creative sets during weekly optimizations.
Playbook: Weekly engagement audit → Transition accounts to 'Validation' message set
Artifacts You Receive
- ✓Engagement Trigger Threshold Spec
- ✓Narrative Progression Rules Matrix
- ✓Stale-Loop Suppression Policy
- ✓Engagement Reset & Cooldown Schema
Implementation Steps
WK 1
Define the specific engagement events that represent high-fidelity buyer progression.
WK 2
Set quantitative thresholds for Advance, Hold, and Reset actions by buyer stage.
WK 3
Deploy trigger-based sequencing and validate stage acceleration vs. legacy static lists.