SEQ_PROTOCOL_03 // PROTOCOL_SPEC
Creative Taxonomy + Gap Detection
A controlled creative system that tags every asset by stage, role, and proof type—so you can detect gaps before they stall pipeline progression.
Most Creative Libraries Are Unstructured
Teams accumulate assets without a taxonomy. Sequencing fails because there isn’t the right proof for the right role at the right stage—so accounts loop on old messages or drop out of the funnel entirely.
CRITICAL FAILURE MODES
- ✕ No late-stage proof for Economic Buyers to justify budget
- ✕ Too many top-of-funnel explainers, not enough technical validation for evaluators
- ✕ Critical security and implementation objections left unanswered in mid-funnel
Creative Tagging Logic
CREATIVE INPUTS
Asset Inventory (Ads, LPs, PDFs, Videos)
Proof Types (ROI, Risk, Implementation, Trust)
Stage Mapping (Awareness to Procurement)
Persona Role Mapping
→
TAXONOMY OUTPUT
Creative Coverage Grid
Logic: [Stage] × [Role] × [Proof] → Required Assets → Gap List
PLATFORM ON (Tagged Rotation Sets)
We deploy creative sets based on taxonomy tags and auto-rotate to fill proof needs as accounts progress through the OS.
Rule: Role=Tech Eval AND Stage=Evaluation → Proof=Integration + Security
PLATFORM OFF (Creative Coverage Sheet)
We deliver a creative coverage grid that reveals missing assets and dictates the production priority for the next 30 days.
Gap: Procurement stage lacks 'Risk Reversal' assets for Economic Buyers
Artifacts You Receive
- ✓Creative Taxonomy (Stage/Role/Proof tags)
- ✓Creative Coverage Master Grid
- ✓Gap Detection & Production Priority Report
- ✓Asset Mapping Spec for Media Partners
Implementation Steps
WK 1
Inventory all existing assets and tag them by stage, role, and specific proof type.
WK 2
Generate the coverage grid to identify high-risk narrative gaps.
WK 3
Build missing proof assets and integrate them into the automated sequences.