The distinction would be more about operational strategy rather than customer-facing benefits

Marketplaces focus on building a broader ecosystem of suppliers

A reseller hand-selects trusted partners, focusing on building long-term relationships with specific, vetted suppliers.

Bidding for leads: In a marketplace, suppliers often compete through a bidding system to offer leads at the best price or quality. This can drive down costs for buyers but may lead to fluctuating quality as the marketplace focuses on volume and price competition rather than curated partnerships.

A marketplace provides flexibility through a wide supplier base but might struggle with consistent quality, despite similar margins.

Partner Relationships and Long-Term Engagement

The real decision for buyers then becomes: Do they prioritize controlled, curated quality (reseller) or flexible, possibly lower-cost options with fluctuating quality (marketplace)?