Intent data solutions, powered by IntentStream
How we help you:
Our IntentStream-powered solutions allow you to target high-intent prospects with precision. By monitoring over 7,000 B2B topics, we ensure that your campaigns reach the right people at the right time, increasing your chances of conversion by engaging prospects when they are most ready to act.

Activity Warehouse

Behind the Scenes

Dedicated Topic Coverage

Editorial vs Vendor Content

Persona Information

Content Depth

Complete Challenge/Solution Coverage

PinPoint via Specific Content

Traffic vs. Audience Quality

Being Present to Client Needs

Being Present to Client Needs

Being Present to Client Needs

Focused Expertise

Activity Warehouse

  • How we help you:

    • Our IntentStream-powered solutions allow you to target high-intent accounts with precision. By monitoring over 7,000 B2B topics, we ensure that your campaigns reach the right people at the right time, increasing your chances of conversion by engaging prospects when they are most ready to act.

  • Includes

    • Editorial Content Consumed

    • Vendor Content Consumed

    • Social: Peer to Peer Interactions

    • 7,000+ B2B Topics Consumed

Behind the Scenes

  • How we help you:

    • Behind the scenes, we use sophisticated tracking and analysis tools to gather and interpret intent data securely and efficiently. Our rigorous data collection processes ensure that your campaigns are powered by compliant and actionable insights, without you having to worry about the complexities of data management.

  • Activity-based audience building

  • Focused on Timing and Buying Stage

Dedicated Topic Coverage

  • How we help you:

    • With dedicated topic coverage, we track and analyze intent signals across specific industry topics that matter most to your business. This targeted approach helps you understand which prospects are actively researching solutions in your niche, giving you the insight to craft timely and relevant campaigns.

Editorial vs Vendor Content

  • How we help you:

    • By distinguishing between editorial and vendor-driven content in our intent tracking, we help you understand what type of information your audience is consuming. This insight allows you to tailor your content strategy to align with their preferences and position yourself as a thought leader, driving engagement with high-intent audiences.

Persona Information

  • How we help you:

    • We provide detailed persona-based intent data, offering a clear picture of which roles within an organization are most actively engaged. This helps you focus your efforts on the decision-makers and influencers most likely to convert, ensuring that your messaging speaks directly to their specific interests and needs.

Content Depth

  • How we help you:

    • We track the depth of content engagement to determine the seriousness of a prospect’s intent. By analyzing how deeply users are engaging with content across multiple touchpoints, you can identify those who are moving closer to a purchase decision and adjust your approach accordingly.

Complete Challenge/Solution Coverage

  • How we help you: Our intent data captures a full spectrum of signals, from the challenges prospects are facing to the solutions they are exploring. This comprehensive view enables you to understand where your audience is in the problem-solving process, allowing you to provide the right messaging at the right time.

PinPoint via Specific Content

  • How we help you: We provide pinpointed intent data based on specific types of content consumed. This gives you the ability to zero in on highly relevant intent signals, such as prospects consuming content related to particular products or services, helping you refine your targeting and messaging for maximum relevance.

Traffic vs. Audience Quality

  • How we help you: Rather than just focusing on sheer traffic volume, we analyze intent data to ensure you're focusing on high-quality, intent-driven audiences. This data helps you filter out passive browsers and engage only with those showing strong, actionable interest in your industry or solution areas.

Being Present to Client Needs

  • How we help you: We stay present to your needs by continuously monitoring and analyzing intent data, so you always have a real-time understanding of your audience’s behavior. This allows for ongoing refinement of your strategies, ensuring you’re always in sync with your prospects’ evolving interests and ready to engage at the right moment.

Fairway Digital Media’s Value as a Value-Added Reseller

This establishes Fairway Digital Media as a trusted intermediary, offering accountability, compliance, and seamless execution for both data providers and customers.