REVENUE_INTEGRITY
CRM Pollution Ends Here.
Your CRM is not a data warehouse—it’s a revenue engine. When unverified leads enter your system, sales trust erodes and pipeline forecasts inflate. We optimize for integrity, not volume.
The Hidden Cost of Dirty Data
Bad data doesn't disappear—it compounds. Most syndication vendors optimize for delivery volume. We sit between publisher distribution and your revenue system as a gatekeeper.
SDR BurnoutFalse AttributionSDR FatigueCompliance Exposure
REVENUE_FIREWALL_ACTIVE
RUN: EMAIL_FORENSICS_V4... OK
CHECK: LINKEDIN_ENTITY_MATCH... OK
CHECK: GEO_IP_ALIGNMENT... OK
CHECK: BOT_DETECTION... OK
RESULT: LEAD_ACCEPTED
The Forensic Scrub
SCRUB_LAYER_01
Identity Confirmation
Email syntax, domain authentication, and MX record validation.
SCRUB_LAYER_02
Professional Existence
LinkedIn presence confirmation and title normalization.
SCRUB_LAYER_03
Behavioral Integrity
Geo-IP confirmation and bot anomaly pattern analysis.
SCRUB_LAYER_04
Contact Reachability
Direct-dial deliverability and carrier-level confirmation.
IMPACT BY BUYING CENTER
Demand GenLower rejection rate. Higher SQL velocity.
RevOpsZero CRM contamination. No manual scrub cycles.
SalesHigher connect rate. Less SDR burnout.
ProcurementNo compliance ambiguity. No ghost records.