EXPANSION DIAGNOSTIC

The Lead Waste Index™

Your CRM reports performance. Your pipeline absorbs distortion.
Measure the gap between reported efficiency and revenue reality.

The Illusion of Efficiency

You report Cost per MQL and campaign delivery. Sales experiences low connect rates, SDR burnout, and duplicate contamination. The problem isn't volume—it's filtration integrity.

Forensic Inputs

$10,000
40%

Revenue Integrity Report

Effective Cost per Accepted Lead$166.67
Annual Revenue Leakage$48,000

Your Cost Distortion Factor is 1.67x. Your reported CPL is irrelevant if 40% of the cohort is rejected.

Waste Is a Symptom. Distortion Is the Disease.

Revenue leakage doesn't just increase cost. It distorts forecasting, inflates MQL reporting, and suppresses opportunity velocity. When 30–40% of leads are rejected, pipeline math breaks. The issue isn’t spend. It’s signal integrity.

Forecasting: Rejection rates create artificial pipeline inflation.
SDR Velocity: Burnout increases as connect probability drops.
Board Reporting: DASHBOARD_DISTORTION: You are likely reporting reported CPL instead of effective CPL.

Channel Efficiency Is a Portfolio Decision

When rejection is high, syndication looks inefficient compared to paid search or LinkedIn. Once filtered correctly, effective cost normalizes and channel comparison becomes accurate. This allows for true media mix integrity.

PORTFOLIO_CALIBRATION

Blended CAC RecalibrationTrue Channel ComparisonMedia Mix Integrity

This Is Not a Campaign Fix

Most teams try to solve rejection with better targeting. The root cause is infrastructure—validation discipline, distribution sequencing, and governance enforcement. This audit identifies structural gaps, not surface optimizations.

25-45% Avg Rejection Discovered
30%+ Avg Direct-Dial Gaps
2-3x SQL Lift Post-Filtration

Stop Guessing Where Growth Lives.

Includes sample CRM analysis, anomaly scoring, compliance review, and executive summary.

• No commitment required• No CRM disruption• Secure sample analysis