Governance Is Not a
Checklist. It’s a Shield.
Compliance doesn’t fail because teams “forget.” It fails because sourcing is fragmented and consent trails are incomplete. Our Governance Engine™ enforces traceability and eligibility across every provider, campaign term, and lead motion.
The Blind Spot of Opaque Sourcing
The problem isn’t “partners.” The problem is unattributable sourcing—vendor chains where no one can produce the original timestamped consent record or prove campaign-term alignment.
We support a provider ecosystem including direct publishers and authorized data providers—but only under strict governance: eligibility criteria, Convertr-only submission, and enrichment authorization.
The Integrity Framework
Convertr-Only Submission
All leads must be submitted via Convertr (CSV/API). Any bypass is invalid. Validation outcomes are final and non-compliant leads are non-billable.
Consent & Traceability Proof
Immutable logs link each lead to provider identity, IP origin, timestamp, and consent proof—so audit response doesn’t depend on vendor memory.
Enrichment Authorization
Enrichment is allowed only when explicitly authorized in campaign terms and supported by valid consent. Unauthorized enrichment triggers rejection.
Provider Eligibility + Kill Switch
Providers must maintain strict eligibility standards. Repeated violations trigger immediate termination and supplier scorecard penalties.
Procurement & Risk Alignment
Governance isn’t “trust us.” It’s enforceable controls: eligibility, traceability, and contractual remedies.