Qualified Is Not
The Same as Reachable.
A lead matching your ICP is only valuable if your SDR can engage them instantly. The Data Enrichment Layer™ adds permissioned, campaign-authorized intelligence—reachability paths, persona normalization, and account context—before handoff, so Sales gets a record they can act on without rework.
Eliminate the Research Tax
Legacy syndication delivers a flat payload: name, email, company, and title. The buyer’s context—what they engaged with, what they asked for, and where they are in-market—gets lost. SDRs become investigators, and your best leads cool off while your team researches.
We invert this. By the time a lead reaches your CRM, it has been validated and structured with reachable intelligence and committee context. Your team stops hunting and starts pitching.
// ENRICHMENT_SEQUENCE_ACTIVE
Output: reachability + persona + account context packaged into mapped CRM fields (not notes).
Sales-Ready Enrichment
Reachability Paths
When authorized, we add verified reachability paths (direct dial / alternate lines / role-based contact routes) so SDRs don’t burn cycles at the switchboard.
Persona Normalization
Normalize messy titles into your persona + seniority tiers so routing, scoring, and messaging are consistent across the stack.
Committee Context
Attach the lead to known account stakeholders and surface ‘who else matters’ so reps can multi-thread faster.
Context Pack (Configurable)
Structured engagement context, key qualification answers, and inferred buying stage, with optional technographic/firmographic overlays.
The Sales Leadership Perspective
Enrichment is the lever that improves the only metrics that matter to Sales leaders: