Fairway Digital Media Channel Solutions

Fairway Channel Strategies

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What We Can Do For You

What We Can Do For You

What We Can Do For You

Developing Marketing Programs

We'll begin by running a pilot program using our 5-step methodology, initially aiming to improve the win rate on large, must-win deals from our most strategic accounts by targeting the entire buying group.
(1) Program Goals: Define the objective of the marketing program.
(2) Program Requirements: Identify what is needed to meet these objectives.
(3) Program Design: Determine the best approach to achieve the goals.
(4) Tactic Deployment: Implement the chosen strategies and tactics.
(5) Program Diagnostics: Analyze the results and identify opportunities for improvement.

Demand and account-based marketing

Our digital media solutions helps channel partners build and activate a strategic plan that fosters sustainable B2B pipeline momentum by focusing on engaging key buying groups, responding effectively to digital signals, and optimizing the path toward a buying decision.

ABM transforms the way you prospect new clients by using data, foresight, and trust to connect with the right stakeholders.

As a channel marketing advisor, we guide your partners in increasing revenue from strategic accounts by helping them develop and execute targeted ABM programs. These programs are crafted to engage key accounts more effectively and support their decision-making process, driving stronger results and long-term growth.

Identify and Engage Emerging Buyers

Our digital media agency helps channel partners identify and engage new buyers by developing demand strategies that initiate, detect, and respond to buying signals in real time, advancing the decision process as market conditions evolve.

-Set Campaign Goals
-Determine Audience
-Plan Campaign
-Execute Plan
-Optimize

Includes:
-Establish overall KPIs
-Identify audience(s), set cope, develop themes
-Estimate tactic performance, cost, and timing
-Collect inputs and scope plan
-Audit content and identify gaps
-Build and Activate Program calendar
-Reactivate dormant leads and nurture streams
-Intra-pipeline and last-mile accelerations

12 Month Campaigns

Under a 12-month campaign, we'll work closely with our channel partners to execute a series of carefully choreographed activities designed to maintain momentum and drive results. Throughout this period, we'll implement a strategic mix of initiatives, ensuring consistent engagement and optimization of resources to achieve sustained success over the campaign's duration.