Your Audience Is Talking.
Which Level of Insight Do You Want to Hear?
Fairway gives marketers two responsible ways to reveal engagement. Both begin with the same privacy-first pixel technology. Both connect to verified, compliant data sources. Both transform anonymous traffic into actionable intelligence.
The Challenge Every B2B Marketer Faces
Visitor identification transforms how you think about your website. It’s no longer just a digital brochure generating anonymous sessions. It becomes an **intelligence-gathering engine** that reveals which accounts are in-market, which content resonates with your ideal customer profile, and which campaigns drive engagement from target organizations.
**Company-level reveal** gives you the account-based insights that ABM strategies demand. You can identify accounts showing buying signals before they fill out a form. You can prioritize sales outreach based on demonstrated interest rather than just demographic fit.
98%
Anonymous Traffic
3-5%
Form Fill Rate
More Than One Path to Identification
Fairway gives marketers two responsible ways to reveal engagement, both built on the same privacy-first pixel technology.
Path 1: Company-Level Reveal
**Privacy-First Business Intelligence:** This is where most sophisticated B2B marketers start. It transforms anonymous website traffic into a verified list of businesses showing interest in your solutions.
100% Non-PII Collection
No personal data. Just business-level intelligence derived from IP ranges.
Verified Data Enrichment
Every company identification flows through Fairway’s preferred data partner, ensuring compliance.
Path 2: Person-Level Reveal
**The Next Frontier in Audience Intelligence:** Go deeper to understand not just the company, but the specific professionals and decision-makers showing interest—when consent and compliance align.
Consent-Linked Identity
Requires explicit opt-in and transparent disclosure of how data will be used.
Compliance Thresholds
Navigate GDPR, CCPA, and emerging regulations that govern personal data.
How the Technology Actually Works
Both paths begin with the same foundation: the Fairway Site Analytics pixel. This lightweight piece of code captures non-personally identifiable information about each website session.
Someone browses your website, viewing product pages and content.
Site Analytics pixel records IP range, URL paths, and timestamps.
Data flows through Fairway's privacy-safe environment to verified databases.
Receive verified insights: company name, industry, size, location, and engagement patterns.
The magic happens in that secure matching phase. Fairway Digital Media maintains comprehensive firmographic databases—verified information about millions of businesses worldwide. When an IP range matches to a known business location, we can confidently attribute that website visit to the organization. **No personal data required, no individual tracking necessary.**
*For person-level identification, additional layers come into play: consented identity graphs that individuals have opted into, hashed email matching where permissions exist, and sophisticated privacy frameworks that ensure every identification respects both legal requirements and ethical standards.
Compare Your Options
Still weighing which path makes sense for your organization? Here's a side-by-side comparison to guide your decision:
| Consideration | Company-Level Reveal | Person-Level Reveal |
|---|---|---|
| Data Collection | Non-PII signals only (IP, URL, timestamp) | Requires consented identity graphs and opt-in data |
| Privacy Compliance | Fully compliant with current regulations | Requires additional consent mechanisms and disclosures |
| Identification Scope | Business name, industry, size, location | Individual professionals, roles, and job functions |
| Use Cases | ABM targeting, campaign attribution, account prioritization | Personalized outreach, role-based messaging, individual scoring |
| Implementation | Simple pixel installation, immediate insights | Additional consent infrastructure and integration complexity |
| Best For | Organizations prioritizing privacy-first intelligence | Sophisticated marketers with robust compliance infrastructure |
Ready to Explore Deep Company-Level Insights?
Review the detailed architecture and benefits of our Company-Level Reveal technology.
Go to Company-Level Details