Custom Workflow Engineering

AI-powered GTM workflows designed around your exact use case. From consent routing to enrichment logic, CRM sync, lead scoring, and more — if you can think it, we can build it.

Fairway is a next-generation GTM engine — offering solutions across data hygiene, content creation, contact-level employer verification, direct dial enrichment, and full-funnel lead generation with synchronized paid media.

Explore GTM Automation Paths

See Real Workflow Use Cases

Creativity is no longer a constraint.

Creativity is no longer a constraint.

We partner with your team to design custom GTM workflows that turn manual, error-prone handoffs into automated precision plays. Whether you're optimizing lead intake, enriching data before it hits Salesforce, triggering consent-dependent flows, or validating field-level match rules — we’ll build the logic to make it happen.

  • Built by technical experts

  • Powered by your data + Fairway’s GTM Engine

  • AI-assisted, enterprise-ready, and CRM-compatible


Example Use Cases

  • Auto-routing leads by stage, region, or funnel intent

  • Triggering enrichment only when job title or email confidence is below 80%

  • Consent-status logic before delivery

  • AI-based lead rejection + justification reporting

  • Geo-based QA workflows for GDPR/CCPA distinction

Placeholder
Placeholder
Placeholder
Placeholder