SALES ENABLEMENT SOLUTIONS

From system design
to behavior change.

Fairway Digital Media provides end-to-end enablement services that move beyond training to drive measurable deal performance.

Explore the ACMEAi Case Study & Framework →

THE MEDDPICC STANDARD

M
Metrics
Quantifiable business impact of the security solution.
E
Economic Buyer
The individual with power to authorize spend.
D1
Decision Criteria
Technical and business requirements for the deal.
D2
Decision Process
Internal approval steps from 'Yes' to signature.
P
Paper Process
Legal, security, and procurement workstream timeline.
I
Identify Pain
Negative business consequences of doing nothing.
C1
Champion
Internal person with power driving the deal for us.
C2
Competition
Alternative vendors or the 'Internal Build' option.
VALUE IN PURCHASING (VIP)

The Operational Advantage:
Why Fairway Wins on Impact

Strategic consulting firms sell you the "What." We architect the "How." Using the systems we built for ACMEAi, we prove that methodology only sticks when it's hard-coded into your daily workflow.

SYSTEM INTEGRATION

CRM-Enforced Mastery

Deploy: Week 4 Deployment

We don't just 'teach' MEDDPICC; we hard-code it into your CRM. As seen in our ACMEAi spec, stage progression is locked to verified evidence.

VS. THE COMPETITION
Big-box consultants provide static slide decks; we provide a living, gated Deal OS.
TRIBAL KNOWLEDGE

The 'Capture Kit'

Deploy: Continuous Harvesting

We extract discovery language from your top 5%. Our ACMEAi Build phase proves we can turn tribal knowledge into durable assets.

VS. THE COMPETITION
Standard firms use generic playbooks; we architect your proprietary competitive moat.
MANAGER ADOPTION

Automated Coaching

Deploy: Immediate Field Impact

Managers receive automated deal-level alerts for gaps. Our system ensures reinforcement is unavoidable and data-driven.

VS. THE COMPETITION
Most programs fail at the manager level. We automate the reinforcement loop to guarantee ROI.
PRICING MENU

Pick Your Path

Strategy First

Best for: Clarity, alignment, and a blueprint.

$25k – $75k
✓ Discovery + Interviews
✓ Competency Gap Analysis
✓ Certification Path Outline
✓ Role-play Architecture
✓ Measurement Plan

Quick Estimate Tool

Recommended:
Full Enablement Program
Starts at:
$150k – $500k