Revenue Governance
Systems fail when definitions drift. This kit installs the hard contracts between Marketing, Sales, and RevOps—ensuring everyone agrees on what a stage means, how fast we respond to intent, and why every strategic decision was made.
Governance Protocols
Stage Definition Contract
Why it matters: Eliminating reporting friction by enforcing a shared definition of pipeline stages across all teams.
Marketing + Sales SLA Model
Why it matters: Defining response times and engagement standards so high-fidelity intent signals are never wasted.
Monthly Velocity Review
Why it matters: A formal operating cadence to review acceleration deltas and implement the decision log for the next 30 days.
Decision Log Infrastructure
Why it matters: Protecting institutional memory. We document every major strategy shift to prevent the organization from repeating failed experiments.
The Governance Rhythm
Systematic reviews to prevent operational drift.
What You Get
Team Contracts
- Stage Definition Contract
- Marketing-Sales SLA
- SDR Engagement Workflow
Operating Tools
- Revenue Decision Ledger
- Governance Review Calendar
- Institutional Memory Repo
Success Metrics
% of high-intent signals acted upon by Sales within the agreed timeframe.
The delta between Marketing and Sales reporting (Goal: <2%).