Enablement Kit 01 // Layer 01

Account Intelligence

Targeting is only as strong as your underlying account data. This kit installs the governance required to resolve digital identities, tier audiences by revenue potential, and enforce suppression rules consistently across your entire ad stack.

Governance Protocols

PROTOCOL_01

Account Model Field Contract

Why it matters: Systems drift when field ownership is undefined. We establish which system owns 'Tier', 'Owner', and 'Status'.

Example: CRM owns 'Customer Status' → Ad Platform auto-suppresses based on that field value.
+ Field Ownership Matrix+ Sync Logic Map
PROTOCOL_02

Identity Resolution Rules

Why it matters: Eliminating digital waste by mapping IP addresses and domains to verified parent accounts.

Example: Resolving subsidiary traffic to the parent entity for proper Sales routing.
+ Resolution Logic Spec+ Hierarchy Mapping Guide
PROTOCOL_03

Tiered Audience Manifest

Why it matters: Treating every target the same creates budget inefficiency. We tier audiences by value.

Example: Tier 1 accounts trigger 1:1 ads; Tier 3 trigger 1:Many industry plays.
+ Audience Tiering Rubric+ Fit-to-Play Mapping
PROTOCOL_04

Suppression & Exclusion Schema

Why it matters: Stopping spend is often the highest ROI move. This schema automates 'Do Not Target' lists.

Example: Automating an ad-pause flag when an Opportunity hits the 'Closing' stage.
+ Suppression Registry+ Exclusion Governance Rules

What You Receive

Strategic Specs

  • Account Hierarchy Mapping Spec
  • Audience Tiering & Fit Rubric
  • Account Field Data Contract

Operational Rules

  • Identity Resolution Logic
  • Suppression & Exclusion Registry
  • Data Sync & Lineage Map

Implementation Sequence

WK 1

Audit

Map current CRM fields to ad platform audiences to find sync gaps.

WK 2

Codify

Establish resolution rules and formalize the field ownership contract.

WK 3

Deploy

Implement exclusion triggers and automated tiered audience lists.

Layer 01 Success Metrics

Target Account Match Rate

% of CRM target accounts successfully identified across digital ad platforms.

Suppression Accuracy %

The percentage of ad spend successfully avoided on 'Excluded' or 'Suppressed' accounts.