SEQ_PROTOCOL_01 // PROTOCOL_SPEC
Narrative Map: Stages → Proof
A stage-aware narrative system that controls what buyers see first, what they see next, and what proof appears at each step—so media accelerates decisions instead of generating random clicks.
Random Messaging Creates Decision Friction
Most paid media serves assets based on what performs in-platform, not what the buyer needs next. That creates contradictions: early-stage accounts see late-stage proof, while evaluators keep receiving introductions.
CRITICAL FAILURE MODES
- ✕ Evaluation-stage buyers get introductory messaging
- ✕ Proof assets appear before the problem is defined
- ✕ Committees receive inconsistent narratives across channels
Stage → Proof Logic
SEQUENCING INPUTS
Account Stage (awareness/consideration/evaluation/procurement)
Persona Role (EB/Evaluator/Champion)
Intent Topic Cluster
Engagement Depth (exposure → visit → consume → return)
→
SEQUENCED OUTPUT
Next-Best Narrative
Logic: [Stage] × [Role] × [Topic] → Proof Type → Asset Set
Artifacts You Receive
- ✓Stage → Proof Narrative Map
- ✓Role-Based Proof Matrix
- ✓Topic Cluster → Message Rules
- ✓Creative Rotation Spec by Stage
Implementation Steps
WK 1
Define stage definitions and required proof types per stage.
WK 2
Map roles to proof needs (ROI, security, implementation, consensus).
WK 3
Deploy stage-aware creative sets and validate progression by cohort.