Benton Belcher
Ben Belcher is a seasoned expert in B2B digital marketing with a proven track record at some of the industry's most innovative companies. He began his career at TechTarget, a leader in B2B digital marketing, where he contributed to the company's success during its public offering, building invaluable experience.
His journey continued at Prelytix, a pioneering force in predictive analytics and intent data, where he played a key role in the company's acquisition by MRP.
At Intentsify, as the 10th employee, Ben was instrumental in driving rapid growth, leading to the company being recognized as one of the nation's fastest-growing companies from 2020 to 2023. This success helped secure significant private equity funding and ingrained in him the principles of decide, commit, focus, succeed.
Ben now channels his expertise into entrepreneurship with Fairway Digital Marketing, offering a range of demand generation and brand solutions, value-added reselling of an ABM Ad Platform, and professional consulting services.
Looking to the future, Ben sees the integration of AI as central to the evolution of digital marketing. The name "Fairway" reflects this vision, highlighting the critical components that define his approach: Full Funnel, AI, Intent, Reach, Website Visitors, Audience, and "Your Why."
Fairway also brings a sense of calm to leaders and decision-makers; when you're in the fairway, you're in a good spot. Ben is excited about the possibilities of helping clients get in a position to metaphorically stick an iron shot right next to the pin, hit some birdies, and close deals. He is committed to leveraging these elements to drive success in an increasingly digital world, ensuring his clients stay ahead in the rapidly changing landscape.