Ben's Background

I grew up inside B2B media and intent data—learning how pipeline is really created, not just reported. At TechTarget, Prelytix, and Intentsify I saw the full spectrum: public-company rigor, predictive analytics and ABM, and hyper-growth in a category that barely existed a few years earlier.

• Learned to treat data and content as a single demand-generation system—not separate teams.
• Saw where traditional intent data breaks for GTM teams trying to run real plays, not vanity dashboards.
• Internalised the mindset of: decide, commit, focus, and build systems that can scale beyond any one campaign.

Ben's Future with Fairway

Fairway is where all of that experience turns into a builder's studio for GTM teams. We use AI/ML, LLMs, and agentic AI to connect signals, data, and media into one governed revenue engine—so your team always knows which doors to open next.

• Designing self-optimising workflows that learn from every touch instead of resetting every quarter.
• Building dashboards, scripts, and agents that make complex intelligence usable by SDRs, AEs, RevOps, and marketing.
• Giving leaders a calmer, clearer way to run growth—where the “pit crew” is always on, and the driver is never flying blind.

Crawl, walk, run into AI-powered GTM.

We start by harvesting public intent and web signals, then turn them into repeatable workflows that surface hot accounts, buying teams, and gaps in your contact data—built on automation, ML, and code, not spreadsheets.

• Crawl: governed public-web and intent harvesting with repeatable retrieval jobs feeding your warehouse.
• Walk: scoring and prioritising hot accounts, mapping buying teams, and filling full business-card contact fields with verified data.
• Run: workflows, workers, and dashboards that shape messaging, power outbound sequences, and report what's working—all in code.

Clean, verified contact data your GTM team can trust.

We prioritise compliance and quality so every record is CRM-ready. Fairway verifies employer and title, classifies phone lines, and enriches missing mobile numbers so your reps are always calling the right person.

• Main record verification: company, title, LinkedIn URL, geography, and business email deliverability across your entire dataset.
• Standard phone verification: classify each number as wireless or not, confirm in-service status, and stop burning dials on dead lines.
• Premium mobile verification + enrichment: name-match mobiles to the right person and only enrich where gaps exist.

Mobile enrichment: 85%+ North America coverage with 93%+ accuracy on mobile numbers.

Signals → Decisions

We harvest developer, financial, and social signals, normalise them, and roll them up at the account level so SDRs and AEs know who to talk to and why, right now.

Self-optimising workflows

Agentic flows watch responses, engagement, and outcomes, then adjust sequences, channels, and offers so campaigns get smarter instead of stalling out.

Hands-on engineering

From Colab notebooks and BigQuery models to React dashboards and Workers, we write the glue code that connects data, AI, and your GTM tools into one governed system.