WEEKLY INTEL DROP
Target List Analysis: The Experiential Giants
This week's data packet contains high-leverage contacts in the Event & Experiential Marketing space. We aren't targeting entry-level; this list is weighted heavily toward Strategic Directors and VPs.
Total Prospects
140+
Primary Vertical
Experiential Marketing
Decision Power
70% Director+
Account Density
Where we have leverage18
Freeman Company
Trade Show / Events
12
George P. Johnson
Experiential Marketing
10
Jack Morton Worldwide
Brand Experience
8
Shepard
Event Services
6
Viral Nation
Digital / Influencer
Strategy Note: We have a "Cluster" at Freeman and Jack Morton. This allows for a multi-threaded approach. Don't just email one; email the VP of Client Relationships AND the Account Director simultaneously.
Seniority Mix
VP / C-Level25%
Director45%
Manager30%
Why this matters: This list isn't filled with "coordinators." You are speaking to people who own P&Ls and Strategic Partnerships.
High-Priority Targets Identified
VP, Strategic Partnerships (Sparks)
Account Director, Cadillac National (Jack Morton)
Vice President, Client Relationships (Freeman)
Director of Production, BX New Opps (Sparks)
VP of Revenue (Big Leap)