Introduction
Purpose, scope, and methodology of this playbook.
Purpose & Goals
- Secure qualified meetings with senior decision-makers across MedSurg, Dental Solutions, and Health Information Systems.
- Create USD 500K+ year-1 pipeline tied to priority product lines, software adoption, and strategic partner programs.
- Position STAR as the build/logistics partner for complex clinical demos, mobile experiences, and scalable field activations.
How This Was Built
This document leverages Fairway's agentic AI research framework to synthesize data points across financial reports, news coverage, and social activity.
Agentic research across official site, Investor Relations press releases, SEC filings, sustainability pages, and published events.
Validation against segment disclosures (10-K) and company-reported KPIs and guidance updates.