Introduction
Purpose, scope, and methodology of this playbook.
Purpose & Goals
- Secure qualified meetings with decision-makers across all three business units (PSG, CBG, PCG).
- Create and advance pipeline opportunities worth $500K+ in first-year contract value.
- Position STAR as the strategic partner of choice for experiential marketing and trade show excellence.
- Establish long-term relationships leading to Master Services Agreements.
- Provide referenceable success stories that accelerate future enterprise deals.
How This Was Built
This document leverages Fairway's agentic AI research framework to synthesize 200+ data points across financial reports, news coverage, and social activity.
Agentic AI Research Framework: 200+ data points analyzed.
Sources: 10-K filings, Q3 2025 earnings calls, social media, trade show history.
Validation: Cross-referenced against industry news and competitor benchmarks.