Introduction
Purpose, scope, and methodology of this playbook.
Purpose & Goals
- Secure qualified meetings with decision-makers across Bridgestone East/West leadership and key solution business owners.
- Create $500K+ year-1 pipeline tied to fleet solutions, premium tire launches, and dealer enablement programs.
- Position STAR as the build/logistics partner for complex demos, mobile labs, and multi-city roadshows.
- Develop referenceable activations that support premiumization and solutions-led growth themes.
How This Was Built
This document leverages Fairway's agentic AI research framework to synthesize data points across financial reports, news coverage, and social activity.
Agentic research across official site, IR results/guidance, sustainability/ESG pages, and official press releases.
Validation against reputable industry coverage only when necessary; preference given to primary sources.