From Ramp to
Revenue
Success isn't an accident—it's a system. The winners in this role commit to a daily structure and a core belief: Activity Leads to Meetings. Meetings Lead to Deals. Deals Lead to Commission.
Phase 1: Foundations (Days 1-30)
Developing the 'Problem-First' Mindset.
Master the Persona Map: Understand what each team (Growth, Data, Audience) is measured on.
Internalize the Core Belief: Consistency in activity is the only path to commission.
Learn the 'Fairway Help' framework: Connect our data tools to their specific company objectives.
Primary KPI
The Consistency Stack
The Fairway Support Model: Focus on finding the problem. We provide the tools and executive presence to help you close.
Understand the Persona
Don't pitch features. Identify what team they are on and what objectives they are failing to reach.
The Right Target
High velocity only works when aimed at the right accounts, titles, and agencies.
Confidence through Action
Confidence doesn't precede activity; it follows it. Get the touches in, and the value prop becomes second nature.