Enterprise GTM Intelligence
For global B2B organizations ($500M+) that need governed data, connected signals, and accountable programs across regions.
Complexity by Design
At $500M+, complexity isn't accidental—it's inherent. You operate across multiple regions, product lines, and GTM motions simultaneously.
The Intelligence Gap
Executives ask: 'What's working?' But the answer is trapped in silos. Marketing sees leads, Sales sees activities, Product sees usage. No single source connects the dots.
Fragmented Execution
ABM launched by product marketing, pilot initiatives driven by field teams, and local campaigns executed by regional leaders. Signals never aggregate into enterprise intelligence.
GTM Intelligence Architecture
We don't replace your stack. We build the governed intelligence layer that makes it intelligible.
Data Model Design
Structured entities for accounts, buying groups, and touchpoints. We document a multi-layer data model that reflects your actual business reality.
Source Integration
Connect and normalize data from 10+ enterprise systems (CRM, MAP, Intent, Warehouse) into unified schemas with consistent definitions.
Governance Controls
Establish data lineage, quality rules, and access controls so stakeholders can rely on this intelligence for critical decisions.
Global Account & Signal Views
Move beyond static lists. We create dynamic workspaces that reveal the complete context for every strategic relationship.
Buying Group Composition
Identify all stakeholders, roles, and influence levels across regions.
Behavioral Intelligence
Track meaningful interactions: content consumption, event attendance, and sales conversations.
Program Touchpoints
Map which ABM plays and outbound sequences have reached each account.
Executive-Ready Insight
Answer strategic questions with precision.