GOOGLE ADS

Fairway’s focus is on driving verified B2B leads and qualified opportunities through managed Google Search campaigns.

We get your brand in front of high-intent searchers through targeted keyword bidding on the world’s largest search platform.

Goals: Scale new campaigns (Lead Generation)

Platform: Search/DemandGen

Data-Driven Optimization: Campaigns are continuously refined through performance insights (CTR, conversions, CPA) to maximize efficiency and ROI. Fairway is your hands-on campaign manager that doesn’t just set and forget, but continuously optimizes, critical in B2B where keywords and competition shift quickly.

Messaging: Fairway crafts ad copy around your differentiators (unique tech, compliance readiness, integrations, etc.) to increase engagement and conversions in competitive B2B markets.

Lead Quality Focus: Targeting and optimization are structured not just for clicks, but for generating qualified leads that convert into real pipeline opportunities.

Form Fills: For B2B, this means ensuring lead capture forms, CTAs, and messaging align with your ad, maximizing form fills, demo requests, and meeting bookings.

Measurement/Results: We look at results in terms of qualified pipeline growth (opportunities, meetings, conversions) rather than raw traffic or clicks.