Request Test
03
Verification isn’t a step — it’s the unlock
The Hidden Cost of Unverified Data
Manual tele-verification is slow, expensive, and caps at 30–40% coverage
Fairway’s data partner handles 50M+ records/day with 90%+ accuracy
3/4 of CRM data is often “steered around” because teams don’t trust its accuracy
Validation That Powers Revenue, Not Wasted Effort
Eliminate Data Decay (2.5–3% monthly decay)
Validate employer, title, and geographic location
Remove dead leads and identify change of role
Improve connect rates and email reachability
Confirm and classify phone numbers as wireless, non-wireless, and name match
Inaccurate outreach
Wasted sales activity
Poor marketing attribution
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