Master Account Intelligence & Segmentation
Transform your B2B revenue strategy with dynamic, signal-based targeting that adapts in real-time.
Layer Multiple Signals for Complete Intelligence
Effective account targeting requires weaving together diverse data sources. Move beyond basic firmographics.
Firmographic & Technographic
Start with the basics: Industry, Revenue, Geo. Then layer in tech stack intelligence to identify gaps your solution fills.
Behavioral Signals
Track website visits to high-intent pages (pricing, docs). Monitor content downloads and event attendance.
Third-Party Intent
Leverage Social, Financial, or Developer Community sourced intent to detect surges in research activity around your category or competitors.
Historical Engagement
Mine your CRM for past opportunities, lost deals, and closed-won patterns to understand relationship history.
Build a Dynamic 3-Tier Model
Replace static lists with intelligent tiers that automatically adjust based on real-time signals.
Tier 1: Hot Accounts
High Intent + High Fit
- Immediate SDR outbound sequences
- 1:1 ABM plays with custom content
- Executive-to-Executive engagement
- High-budget retargeting
Tier 2: Warm Accounts
Medium Intent + High Fit
- Targeted email nurture campaigns
- Industry-specific content syndication
- Light SDR outreach
- Role-based advertising
Tier 3: Cold But Fit
Low Intent + High Fit
- Brand awareness campaigns
- Automated email drip
- Thought leadership content
- Passive retargeting
Multi-Dimensional Scoring
How we prioritize the list mathematically.
Fit Score
Is this company capable of buying? Do they match our Ideal Customer Profile perfectly?
Intent Score
Are they looking for a solution like ours right now? Are they researching competitors?
Engagement Score
Do they know who WE are? Have they interacted with our specific brand recently?