Stage Library + Proof Packets
The engineering of Narrative Alignment—organizing your assets into Technical, Business, and Executive "Proof Packets" that activate only when an account crosses a specific Journey Stage.
The "Generic Content" Dead End
B2B buyers don't need more "content"—they need specific proof to reduce risk at their current stage. If you send a "Category Overview" to an account in the **Validate** stage, you’re wasting impressions. Without Proof Packets, your orchestration is just a series of random touches. We fix this by grouping assets by the specific "Uncertainty" they resolve: Technical, Economic, or Strategic.
Narrative Friction
- Stage Mismatch: Showing "Problem Awareness" ads to accounts already in the Pricing phase.
- Role Irrelevance: Sending technical whitepapers to the CFO (Economic Buyer).
- Proof Gaps: Reaching the 'Commit' stage without ever delivering a Security or ROI packet.
The Proof Packet Framework
Focus: "Why Change?"
Analyst Reports, Category Guides.
Focus: "Why Us?"
Technical Specs, Security Docs, Case Studies.
Focus: "Why Now?"
ROI Calculators, Implementation Plans.
Environment Implementation
6sense / Demandbase ON
We configure Creative Ad Groups aligned to Stage segments. When an account's 6sense Stage moves from 'Awareness' to 'Consideration,' the platform auto-swaps the ad set from Authority Packets to Evidence Packets.
Config: Map Segment(Consideration) → CreativeSet(Technical_Evidence)Platform Off (CRM/MAP First)
We build Dynamic Content Sections in your MAP. Based on the Account's 'Journey Stage' field in CRM, the email nurture or landing page auto-renders specific proof assets while suppressing top-of-funnel noise.
Logic: IF [Journey_Stage == 'Validate'] SHOW [Security_Packet_Link]Artifacts You Receive
- Asset-to-Stage Mapping: A rubric of every asset you own and its journey stage.
- Proof Packet Specs: Defined "Required Reading" lists for Technical vs Business roles.
- Content Gap Analysis: Identification of stages where you lack specific proof.