Domain Resolution

The engineering of rules for aliases, subdomains, and email variants to ensure web, ad, and MAP signals resolve to the correct Canonical Account ID every time.

The "Ghost Account" Problem

ABM orchestration fails when your systems see sub.brand.com, brand.co.uk, and alias-brand.com as three different companies. Without resolution, your intent surges are fragmented, your frequency caps are ignored, and your SDRs lack a unified view of account activity.

Common Failure Modes
  • Fragmented intent scores across duplicate domain records.
  • Wasted ad spend retargeting "Unknown" aliases of existing customers.
  • SDR collision where two reps call different branches of the same buying unit.

Logic & Data Flow

1. Ingestion: Capture raw email domains, website visitor IDs, and ad-click referrers.
↓
2. Normalization: Strip subdomains, reconcile regional TLDs (.de, .co.uk), and map known aliases.
↓
3. Resolution: Join to the Governed Account ID (CRM) for immediate orchestration.

Environment Implementation

6sense / Demandbase ON

We configure Domain Groups and Account Matching Rules within the platform to align with your CRM hierarchy. We ensure the Platform Account ID matches the CRM Account ID to prevent signal drift.

Fields: platform_domain_group, reconciled_account_id
Platform Off (CRM/MAP First)

We build Custom Domain Logic in your CRM/MAP (e.g., Apex or HubSpot Workflows) that auto-associates new leads to parent accounts based on domain-to-account mapping tables.

Fields: crm_domain_key, parent_account_link

Artifacts You Receive

  • Domain Mapping Rubric: The logic table for all known aliases and sub-brands.
  • Normalization Spec: Technical requirements for your dev team or RevOps lead.
  • Data Quality Dashboard: A real-time view of "Unmatched" domain traffic for remediation.

Implementation Steps

WK 1 Audit existing domain-to-account match rates.
WK 2 Define normalization rules and alias mapping.
WK 3 Deploy resolution logic and validate signal routing.

Ready to Fix Your Identity Layer?

Run My Domain Resolution Audit